Brand & Digital Marketing Strategist

Hire Resolve; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Hire Resolve's client in Johannesburg seeks a Sales, Marketing and Branding Specialist to develop and implement digital marketing strategies, promote the brand and products, and drive leads across online channels. The role requires creativity, data-driven decision making and strong understanding of trends.

You will manage websites, social media, PR activities and content creation while optimizing SEO/SEM and email campaigns to nurture leads and promote offerings.

Qualifications

• Experience in developing and implementing digital marketing strategies across channels.
• Strong content creation and storytelling abilities for websites, blogs and social media.
• Ability to track KPIs and optimize campaigns using data insights.

Responsibilities

• Develop and execute comprehensive digital marketing plans aligned with business objectives.
• Enhance brand visibility and awareness through digital channels.
• Oversee website updates and maintenance, ensuring optimal user experience and SEO performance.
• Manage and grow social media presence across platforms, creating engaging content and running targeted campaigns.
• Support PR efforts through online channels, building relationships with influencers and media outlets.
• Develop and curate content for websites, blogs, social media and other digital platforms.
• Assist in developing and editing marketing proposals and presentations.
• Track and analyze KPIs to measure campaign effectiveness and identify areas for improvement.
• Implement SEO and SEM strategies to drive organic and paid traffic.
• Develop and execute email marketing campaigns to nurture leads and promote products/services.

Skills

Digital Marketing

Branding

Website updates

Social Media updates

PR

Proposal developing and editing

Job description

Hire Resolve's client in Johannesburg seeks a Sales, Marketing and Branding Specialist to develop and implement digital marketing strategies, promote the brand and products, and drive leads across online channels. The role requires creativity, data-driven decision making and strong understanding of trends.

You will manage websites, social media, PR activities and content creation while optimizing SEO/SEM and email campaigns to nurture leads and promote offerings.