Brand & Digital Marketing Lead (Campaigns)

FROGG Recruitment; Wes-Kaap; On-site; ZAR 350,000 - 550,000; Full time

Job summary

FROGG Recruitment seeks a Marketing Specialist for Observatory Cape Town with 4+ years of experience and a marketing qualification. You will manage digital marketing, brand building, social media, SEO, and campaigns, coordinating with outsourcing agencies to uphold brand guidelines.

The role focuses on developing plans, leading campaigns, and supporting PR, events, and stakeholder relations while driving analytics and reporting.

Qualifications

• 4 years' experience as a marketing specialist
• Marketing qualification required with at least 4 years in corporate marketing
• Experience with high end software and technologies
• Highly technical and creative position
• Experience dealing with outsourced marketing and branding agencies
• Develop and execute marketing plans aligned with annual strategy
• Lead corporate marketing campaigns

Responsibilities

• Develop and execute marketing plans in alignment with the company's annual marketing strategy, generating creative ideas to raise brand awareness
• Lead marketing Campaigns for corporates
• Strategic Planning and Brand Development
• Administrative Support, Marketing & Public Relations
• B2B & B2C Strategies and Event Management
• Research & Development
• Market & Analytical Analysis
• Reporting & Database Management
• Digital & Social Media Marketing
• Project & Campaign Management
• Stakeholder Engagement & Management
• Provide support to marketing, communications, and stakeholders in relations functions
• Prepare layout and design of material based on corporate brand guidelines

Skills

Marketing

Digital marketing

Brand management

Social media management

SEO

Campaign management

Google AdWords

Outsourcing management

Education

Marketing degree or National Diploma

Tools

Google AdWords

Job description

FROGG Recruitment seeks a Marketing Specialist for Observatory Cape Town with 4+ years of experience and a marketing qualification. You will manage digital marketing, brand building, social media, SEO, and campaigns, coordinating with outsourcing agencies to uphold brand guidelines.

The role focuses on developing plans, leading campaigns, and supporting PR, events, and stakeholder relations while driving analytics and reporting.