Brand, Content & Digital Experience Lead

Discover Africa Safaris; Bellville; Hybrid; ZAR 300 000 - 700 000; Full time

Job summary

An established industry player is seeking a passionate Brand & Content Lead to enhance its brand perception and digital experiences. This role involves leading a multidisciplinary team to craft compelling narratives and optimize user journeys across various platforms. With a commitment to continuous improvement and exceptional customer engagement, you'll be at the forefront of shaping how travelers connect with Africa. Join a friendly and supportive team that values creativity and collaboration, while enjoying benefits like hybrid work options and additional leave for birthdays. If you're ready to inspire and transform lives through your passion for Africa, this opportunity is perfect for you.

Benefits

20 days of paid annual leave

Extra paid birthday leave

Paid sabbatical leave after 5 years

Hybrid working opportunities

Discounted Africa travel rates

Qualifications

• 10+ years in brand strategy and content marketing, preferably in luxury markets.
• Proven leadership in managing cross-functional teams for digital experiences.

Responsibilities

• Lead and mentor a team in UX/UI, content, and creative strategies.
• Optimize customer journeys and digital touchpoints to maximize engagement.

Skills

Brand Strategy

Content Marketing

UX Design

Leadership

Consumer Behavioral Psychology

Storytelling

Collaboration

Data Analysis

Education

Relevant Tertiary Qualification

Tools

Google Analytics

Hotjar

Optimizely

Job description

Who You Are & How You Work

You approach your work grounded in purpose, curiosity, and a deep desire to create meaningful experiences. You see brand strategy and digital experiences as more than positioning or pretty graphics, it’s about shaping how people feel, connect, and engage.

You engage with empathy, own your work, and listen with purpose, knowing that the best ideas come from thoughtful collaboration. You blend consumer psychology, UX-driven design, and storytelling to craft emotionally compelling, high-converting experiences.

You understand that exceptional customer experiences aren’t just designed, they’re felt. And if this sounds like you, we’d love to chat.

About Us
Discover Africa Group is a team of innovative, experienced, and ambitious go-getters passionate about sharing Africa’s best with travelers from around the world.

Our Portfolio Includes

• Discover Africa Safaris: Bespoke luxury safari travel in Southern and East Africa.
• 4x4 Hire: Adventure 4x4 self-drive exploration.
• Drive South Africa: Africa’s first online rental car comparison and booking engine.

Our in-house digital marketing and development team operates as a dedicated "internal agency," bringing together permanent staff, contractors, and agencies to create high-quality campaigns for our core travel brands. We embrace a Kaizen approach of continuous improvement, based on the idea that small, ongoing positive changes can reap significant improvements. This ensures that every project is customer-centric and aligned with our mission to make travellers’ dreams come true. By collaborating closely with our travel experts, we craft engaging, results-driven marketing that inspires and connects with our audience. Our team culture is friendly, supportive, and professional—we value creativity, collaboration, and personal growth. Based in the northern suburbs of Cape Town, you might even enjoy a smoother commute, traveling against peak traffic.

Your Purpose
The Brand & Content Lead is responsible for shaping Discover Africa Group’s brand perception, digital customer experience, and on-site conversions through exceptional storytelling, UX, and content-driven engagement. This role leads a multidisciplinary team (UX/UI, content, and creative) and blends brand strategy, consumer psychology, and UX-driven design to create emotionally compelling and high-converting customer experiences. You will work closely with other marketing team leads (Tech and Digital Acquisition), as well as the brand sales teams, to ensure brand consistency, digital excellence, and customer-centric decision-making.

Your Core Responsibilities

Leadership & Strategy

• Lead and mentor a team of UX/UI designers, content strategists, and creatives, ensuring a high-performance, collaborative environment.
• Define and drive brand, content, and digital experience strategy, aligning teams around a compelling vision. Lead discussions on brand differentiation and competitive positioning.

Brand & Content Leadership

• Own brand storytelling and content strategy, ensuring messaging resonates across web, email, social, and paid media.
• Oversee content creation, creative execution, and visual brand identity to drive engagement and trust.

Digital Experience & UX Leadership

• Direct UX/UI strategy, guiding designers in crafting seamless, intuitive, and high-converting digital experiences.
• Work with developers and product teams to refine website usability, conversion paths, and interactive brand experiences.

Conversion Optimisation

• Own the first half of the sales cycle, optimising landing pages, customer journeys, and digital touchpoints to maximize engagement and conversion.
• Leverage CRO tactics, A/B testing, and behavioral insights to continuously refine user experience and messaging.

Data-Driven Decision Making

• Use Google Analytics, Hotjar, and UX research to analyse content performance, identify friction points, and optimise engagement.
• Develop segmentation strategies to personalise messaging and enhance customer experience.

Brand Trust & Reputation Management

• Ensure brand consistency across all digital and customer touchpoints, from first interaction to post-sale engagement. This includes collaborative partnership with the sales and operations team of each brand.
• Oversee reputation management, crisis response, and social media reviews to protect and enhance brand perception.

Customer Engagement & Advocacy

• Support referral programs and word-of-mouth strategies to increase brand loyalty and repeat business.

Why Join Us?
At Discover Africa Group, We Believe That Our Team’s Passion And Dedication Deserve To Be Celebrated And Rewarded. Here’s What You Can Look Forward To

• 20 days of paid annual leave
• After 5 years, earn one extra annual paid leave day per year, up to a max of 25 days
• Extra paid birthday leave - because no one should work on their birthday!
• Paid sabbatical leave days without tapping into your annual leave, after 5 years of service
• Hybrid Working Opportunities with flexible working conditions
• A team led by actively engaged owners who encourage a caring and positive culture
• Working alongside a diverse and dedicated team of professionals who share your love for Africa.
• Africa travel at discounted rates, giving you the chance to explore and deepen your connection to the continent.

Who We’re Looking For

• A relevant tertiary qualification
• 10+ years of experience in brand strategy, content marketing, UX, product ownership, or customer experience, preferably in high-consideration or luxury markets.
• Proven leadership experience, managing cross-functional teams (UX/UI, content, and creative) to drive high-impact brand and digital experiences.
• Passion for African travel with a deep enthusiasm for the industry, and the ability to translate this excitement into compelling brand narratives.
• Expertise in consumer behavioral psychology, particularly in how storytelling and UX shape customer decision-making.
• Proven track record in content strategy, copywriting and visual storytelling to drive engagement.
• Experience with CRO, A/B testing, UX research, and customer journey mapping to optimise conversion rates.
• Strong collaboration skills, working cross-functionally with digital acquisition, tech/dev, and data teams, as well as the sales/operations teams of each brand.
• Ability to craft high-converting brand messaging that adapts seamlessly across web, social, paid media, email, and other channels.
• Strong analytical skills, leveraging Google Analytics, Hotjar, Optimizely, and other tools to measure content performance, UX effectiveness, and user engagement.
• Experience in optimising customer touchpoints across digital platforms, ensuring a seamless, high-trust journey, from first interaction to conversion.
• Proactive approach to brand reputation management, ensuring brand trust and mitigating risks across digital channels.

How to apply?
We invite you to apply for this exciting role through our career portal.

If you’re ready to turn your passion for Africa into a career that inspires and transforms lives, we’d love to hear from you. Apply today and join us in sharing Africa’s wonders with the world.

Discover Africa Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.