Brand Communications Manager

Placements24; Bloemfontein; Hybrid; ZAR 520,000 - 760,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Professional development budget

Hybrid work model

Job summary

Placements24 is seeking a strategic Brand Communications Manager to lead the brand narrative in Bloemfontein. The role combines in-office collaboration with remote work, driving integrated communication plans that elevate the brand and engage key audiences.

The ideal candidate will craft compelling brand stories, oversee multiple channels, and build strong relationships with internal and external stakeholders. This hybrid position offers professional growth and competitive incentives.

Qualifications

• Bachelor's degree in Marketing, Communications, PR or related field.
• 5+ years of experience in brand management, corporate communications, or PR.
• Proven ability to develop and execute integrated brand campaigns.
• Excellent written and verbal communication with storytelling and presentation skills.

Responsibilities

• Develop and oversee the execution of comprehensive brand communication strategies across all channels, including digital, print, and events.
• Craft and manage brand messaging, ensuring consistency and resonance with target audiences.
• Lead public relations efforts, including media outreach, press release development, and crisis communication planning.
• Collaborate with marketing, product, and sales teams to ensure aligned communication efforts.
• Manage relationships with external agencies and partners, including PR firms and advertising partners.
• Analyze communication campaign performance, providing insights and recommendations for optimization.

Skills

Brand management

Corporate communications

Public relations

Storytelling

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related

Tools

Media monitoring platforms

PR software

Job description

About the Role

Our client is seeking a strategic and creative Brand Communications Manager to lead their brand narrative and communication efforts in Bloemfontein. This hybrid role allows for a blend of in-office collaboration and remote flexibility, ensuring optimal engagement and productivity. You will be responsible for developing and executing integrated communication plans that elevate the brand's profile, engage key audiences, and drive business objectives. The ideal candidate has a proven ability to craft compelling brand stories, manage diverse communication channels, and foster strong relationships with internal and external stakeholders.

Key Responsibilities

• Develop and oversee the execution of comprehensive brand communication strategies across all relevant channels, including digital, print, and events.
• Craft and manage brand messaging, ensuring consistency and resonance with target audiences.
• Lead public relations efforts, including media outreach, press release development, and crisis communication planning.
• Collaborate with marketing, product, and sales teams to ensure aligned communication efforts.
• Manage relationships with external agencies and partners, including PR firms and advertising partners.
• Analyze communication campaign performance, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related discipline.
• 5+ years of experience in brand management, corporate communications, or public relations.
• Proven experience in developing and executing successful integrated communication campaigns.
• Excellent written and verbal communication skills, with strong storytelling and presentation abilities.
• Experience with media relations, crisis communications, and digital/social media strategy.
• Ability to thrive in a hybrid work environment, balancing collaborative office work with independent remote tasks.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health insurance and retirement savings plan.
• Generous budget for professional development and continuing education.
• Opportunity to shape the brand's voice and influence its market position in Bloemfontein.