Brand Builder at The Really Great Brand Company

Confidential; Johannesburg; On-site; ZAR 50 000 - 200 000; Full time

Job summary

An established industry player is seeking a dynamic individual to implement their sales strategy in the bar space. This exciting role involves managing brand visibility, executing promotions, and ensuring operational excellence. Ideal candidates will have a strong background in the FMCG or liquor industry, alongside exceptional relationship management and marketing skills. Join a passionate and adaptable team that values creativity and accountability, and contribute to the success of premium alcohol brands in South Africa. If you're ready to make an impact and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Medical Aid

Provident Fund

Qualifications

• 3-5 years experience in brand management, preferably in FMCG/liquor industry.
• Strong relationship building and marketing skills are essential.

Responsibilities

• Implement sales strategies and ensure brand visibility in the market.
• Manage promotions and achieve sales targets across designated areas.

Skills

Field marketing

Relationship Building

Relationship Management

Marketing

Events

Education

3 Year Tertiary Education

Grade 12 / Matric

Tools

Computer literacy

Job description

REGION: Johannesburg
AREA: To be based out of our Johannesburg Sales Office
OBJECTIVE: To ensure the effective implementation of the company's sales strategy in the on-con space (Bar). The successful candidate will look after East Rand (Boksburg, Edenvale, Kempton Part etc), Potchefstroom, and West Rand (Randburg, Roodepoort, Krugersdorp etc). Experience in servicing the food and beverage industry is preferable, as this role will service our customers in the bar space.

The Key KPA's for this role include (but are not limited to):

Brand Availability and Sales Volumes:

• Achieve availability by channel, as per targets set
• Correct implementation of brand availability, by channel
• Ensure that brand equity is a key driver of all activity and activations
• Drive volume, through innovative ideas
• Drive volume, through brand prioritisation per channel

Promotions and Brand Visibility:

• Ensure that promotions are effectively implemented and within brand equity guidelines
• Ensure that the correct brands are promoted in the correct channels and outlets
• Ensure correct implementation of our National Promotions Strategy
• Manage ROI (return on investment) of promotions
• Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise

Operational Excellence:

• Correctly implement and update call cycle
• Achieve 100% call rate as per the call cycle
• Ensure that all outlets are coded correctly
• Ensure all requirements are achieved during the rep call
• Correctly complete all administration and report requirements

Consumer Interaction:

• Interact responsibly with consumers at all available opportunities
• Collect consumer information as per the brand target market
• Feedback consumer learning and expectations

Financial Asset Management:

• Quantity and cycle discount parameters adhered to
• Correct completion and timeous return of POD's and credit notes
• Vehicle maintained and well cared for
• Vehicle mileage is within budget
• Responsible use of promotional stock

Requirements and Qualifications:

• 3 Year Tertiary Education (Beneficial)
• 3-Years Relevant experience - NB experience within FMCG / liquor industry experience
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours

We actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms. We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscious, belief, political opinion, culture, language, birth or on any other arbitrary ground.

The business strives to ensure that South Africans from all cultural backgrounds are able to participate in the activities of the business in a fair manner. We adhere to the provisions of POPI and will only process personal information for the purpose of your application. Please note that by applying for this role, you provide your consent to us, to process your personal information.

Desired Skills:

• Field marketing
• Relationship Building
• Relationship Management
• Marketing
• Events

Desired Work Experience:

• 2 to 5 years Brand Management

Desired Qualification Level:

• Grade 12 / Matric

About The Employer:

RGBC is a distributor of premium alcohol brands. We are the purveyors of fine spirits and champagne in South Africa. We are an independent, lean and adaptable business, employing passionate and talented individuals across South Africa, which continues to set us apart from our competitors. Our people are at the centre of everything we stand for and our entrepreneurial spirit and high performing culture allow our people the freedom to succeed and lead across all aspects of the business. Accountability, flexibility, fun and passion are our fundamental values. We are looking for an individual who is collaborative and demonstrates leadership in teamwork, who is professional in their approach and who is inspired through creativity, to fill this exciting role.

Employer & Job Benefits:

• Medical Aid
• Provident Fund