Brand Builder

The Really Great Brand Company; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

The Really Great Brand Company is seeking a sales professional for their Johannesburg office to implement sales strategies in the Bar sector. The successful candidate will manage brand availability, drive sales volumes, and ensure optimal promotion visibility. Strong customer orientation and interpersonal skills are essential, alongside a background in the FMCG or liquor industries.

Qualifications

• 3 years relevant experience, preferably in FMCG/liquor industry.
• Product, service knowledge, and category management understanding.
• Ability to conceptualise and negotiate.

Responsibilities

• Ensure effective implementation of the sales strategy.
• Manage brand availability and promotional visibility.
• Interact with consumers and gather feedback.

Skills

Customer orientation

Interpersonal skills

Creativity

Negotiation

Education

3 Years Tertiary Education

Job description

Direct message the job poster from the really great brand companyHead of HR and Legal at the Really Great Brand CompanyRGBC is a distributor of premium alcohol brands.

We are the purveyors of fine spirits and champagne in South Africa.

We are an independent, lean, and adaptable business, employing passionate and talented individuals across South Africa, which continues to set us apart from our competitors.Our people are at the centre of everything we stand for, and our entrepreneurial spirit and high-performing culture allow our people the freedom to succeed and lead across all aspects of the business.Accountability, flexibility, fun, and passion are our fundamental values.

We are looking for an individual who is collaborative, demonstrates leadership in teamwork, is professional in their approach, and is inspired through creativity to fill this exciting role.REGION : JohannesburgAREA : To be based out of our Johannesburg Sales OfficeOBJECTIVE : To ensure the effective implementation of the company's sales strategy in the on-trade space (Bar).

The successful candidate will look after East Rand (Boksburg, Edenvale, Kempton Park, etc.

Potchefstroom, and West Rand (Randburg, Roodepoort, Krugersdorp, etc.

Experience in servicing clients in the Bar / Restaurant / Dining Space is necessary.The Key KPAs for this role include (but are not limited to) : Brand Availability and Sales Volumes : Achieve availability by channel, as per targets setCorrect implementation of brand availability, by channelEnsure that brand equity is a key driver of all activity and activationsDrive volume through innovative ideasDrive volume through brand prioritisation per channelPromotions and Brand Visibility : Ensure that promotions are effectively implemented within brand equity guidelinesEnsure that the correct brands are promoted in the correct channels and outletsEnsure correct implementation of our National Promotions StrategyManage ROI (return on investment) of promotionsEnsure brand visibility is optimised through imagery, back room displays, staff uniforms, menus, and specialised merchandiseOperational Excellence : Correctly implement and update call cycleAchieve % call rate as per the call cycleEnsure that all outlets are coded correctlyEnsure all requirements are achieved during the rep callCorrectly complete all administration and report requirementsConsumer Interaction : Interact responsibly with consumers at all available opportunitiesCollect consumer information as per the brand target marketFeedback consumer learning and expectationsQuantity and cycle discount parameters adhered toCorrect completion and timeous return of PODs and credit notesVehicle maintained and well cared forVehicle mileage is within budgetResponsible use of promotional stockRequirements and Qualifications : 3 Years Tertiary Education (Beneficial)3 Years Relevant experience – NB experience within FMCG / liquor industry experienceProduct, service knowledge, and understanding of category managementKnowledge of marketing and accounting principlesAbility to conceptualise and negotiateCustomer orientationSound interpersonal skills and creativity (big picture thinking)Team player and ability to work independently using initiativeEndurance and ability to tolerate extended hoursWe actively promote equal opportunity and fair treatment in employment, through the elimination of unfair discrimination in all forms.

We encourage inclusiveness with regard to human resource practices, irrespective of race, gender, sex, pregnancy, marital status, family responsibility, ethnical social origin, colour, sexual orientation, age, disability, religion, HIV status, conscience, belief, political opinion, culture, language, birth, or on any other arbitrary ground.

The business strives to ensure that South Africans from all cultural backgrounds can participate in the activities of the business in a fair manner.Please note that we will process all personal information received, in alignment with POPI.

We will use personal information for processing applications only.

By applying for this role, you are providing consent to process your personal / special personal information.