Brand and Marketing Manager

Interwaste (Pty) Ltd; Germiston; On-site; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player in waste management is seeking a dynamic Brand and Marketing Manager. In this pivotal role, you will develop and execute innovative marketing strategies to enhance brand awareness and drive business growth. Your expertise in managing brand identity, media relations, and digital marketing will be crucial in promoting the company's mission of sustainability and operational excellence. Join a forward-thinking team dedicated to transforming waste challenges into impactful opportunities. If you are passionate about marketing and ready to make a difference, this is your chance to shine in a supportive and inclusive workplace.

Benefits

Opportunities for growth and development

Commitment to sustainability and innovation

Supportive and inclusive workplace

Qualifications

• 5+ years of experience in marketing with a proven track record.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and execute marketing strategies to drive brand growth.
• Manage brand identity and ensure consistency across channels.
• Conduct market research to inform marketing decisions.

Skills

Analytical Skills

Communication Skills

Project Management

Customer Service

Attention to Detail

Education

Bachelor's Degree in Marketing

Master's Degree in Marketing

Tools

Marketing Automation Platforms

CRM Systems

Analytics Tools

Job description

Interwaste, a leader in waste management solutions across Southern Africa, is seeking a seasoned Brand and Marketing Manager to join our team at the Germiston branch.

With a commitment to sustainability, innovation, and operational excellence, Interwaste is dedicated to creating a better future by transforming waste challenges into impactful opportunities.

Role Overview

The Brand and Marketing Manager develops and executes marketing strategies to drive brand awareness, reputation, and business growth for Interwaste, a leading waste management company and subsidiary of Seche, a global organisation. Key responsibilities include managing brand identity, media relations, graphic design, brand awareness campaigns, and digital marketing initiatives. The role requires strong analytical, communication, and project management skills to effectively promote the brand and achieve business objectives.

KEY RESPONSIBILITIES

Brand Management

• Develop and maintain the Interwaste brand identity: Ensure consistency across all marketing channels and touchpoints, aligning with Seche’s global brand guidelines.
• Manage brand guidelines and standards: Ensure all marketing materials and communications adhere to the brand's visual identity, tone, and messaging.
• Monitor brand reputation: Track and analyse brand mentions, sentiment, and feedback to identify areas for improvement.

Marketing Strategy and Planning

• Develop and execute marketing strategies: Drive business growth, increase brand awareness, and enhance reputation through targeted marketing initiatives.
• Conduct market research and analysis: Stay up to date with industry trends, competitor activity, and customer needs to inform marketing decisions.
• Create and manage marketing plans and budgets: Ensure effective allocation of resources and ROI measurement.

Media Relations

• Build and maintain relationships with media representatives: Secure media coverage and product placements that positively impact the brand's reputation.
• Craft and distribute press releases and media kits: Effectively communicate key messages and brand news to target audiences.
• Manage media inquiries and interviews: Ensure timely and effective responses to media requests.

Graphic Design and Visual Content

• Develop high-quality visual content: Support marketing initiatives through graphic design, photography, and videography that aligns with the brand's visual identity.
• Manage design projects and timelines: Ensure timely delivery of high-quality design assets.
• Collaborate with designers and vendors: Ensure design work meets brand standards and expectations.

Brand Awareness and Communications

• Develop and execute brand awareness campaigns: Increase brand visibility and reputation through targeted marketing initiatives.
• Create engaging content: Support brand awareness and thought leadership through blog posts, social media, and other marketing channels.
• Manage internal communications: Ensure employees are informed and engaged with brand news and initiatives.

Digital Marketing

• Develop and execute digital marketing strategies: Drive website traffic, engagement, and conversions through targeted digital marketing initiatives.
• Manage digital marketing channels: Ensure effective use of email, social media, and other digital channels to support marketing objectives.
• Analyse digital marketing metrics: Track and analyse website traffic, engagement, and conversion rates to inform marketing decisions.

Performance Measurement and Analysis

• Track and analyse marketing metrics: Measure the effectiveness of marketing initiatives and inform future marketing decisions.
• Conduct market research and gather feedback: Stay up to date with customer needs and preferences to inform marketing strategies.
• Provide regular reporting and insights: Stakeholders on marketing performance and ROI.

HEALTH AND SAFETY

• Drive the Company’s’ Zero Harm policy within your area of operations.
• Compliance with all health & safety requirements in line with the company's OHS policies & procedures.
• Work within the ISO frameworks and other required by Clients.
• Ensure all SHEQ policies and requirements are upheld and met.
• Ensure SHEQ site file is implemented and maintained

COMMUNICATION AND FEEDBACK

• Ensure all your superiors are notified in a timely manner regarding aspects of your areas as deemed necessary by them.
• Deal with personnel matters such as reporting incidents, customer complaints, requesting new employees, extension of contracts and terminations to your manager,
• Ensure your manager is informed off all staff related matters that will affect the organisation in a dire manner immediately (e.g. IR).

MENTORSHIP AND SKILLS TRANSFERENCE

• Ensure all subordinates and colleagues are up-skilled and ensure transference of skills through mentorship and coaching,
• Provide training and guidance for new employees and ensure they are assisted.

ADHOC

• Any other reasonable adhoc duty as required or requested by management.
• It should be noted that individuals may need to expand their roles / scope to cover the work load of other employees in times of high work loads or individuals whom may be absent from work. This is the sole discretion of management.

KNOWLEDGE, SKILLS & ABILITIES

• Excellent Attention to Detail
• Excellent Customer Service
• Fast and Efficient Worker
• Knowledge of Microsoft Office
• Ability to work under pressure
• Ability to work over time when required.

MINIMUM REQUIREMENTS:

• Bachelor's Degree in Marketing, Communications, or related field: A strong understanding of marketing principles and practices.
• Minimum 5 years of experience in marketing or a related field: Proven track record of developing and executing successful marketing strategies.
• Excellent communication and project management skills: Ability to work effectively with cross-functional teams and stakeholders.
• Strong analytical and problem-solving skills: Ability to analyse data and inform marketing decisions.
• Proficiency in marketing software and tools: Experience with marketing automation platforms, CRM systems, and analytics tools.

PREFERRED QUALIFICATIONS:

• Master's degree in Marketing, Communications, or related field: Advanced knowledge of marketing principles and practices.
• Experience working in the waste management industry: Understanding of industry trends, challenges, and regulations.
• Certification in marketing or a related field: Demonstrated expertise and commitment to professional development.

Who We Are

Interwaste is a wholly owned subsidiary of Séché Environnement. We are Southern Africa’s leading waste management company, committed to the sustainable preservation of the environment. We leverage technological excellence and innovation to solve a range of waste problems, ensuring accountability, integrity, safety, and excellence in all our operations.

What We Offer

• Opportunities for growth and development.
• A commitment to sustainability and innovation.
• A supportive, safety-conscious, and inclusive workplace.

Join us in shaping a sustainable future. Apply now to be part of our mission!

If you’re passionate about creating a thriving workplace and are ready to contribute to a sustainable future, apply now and become part of our mission!

Candidates must apply via LinkedIn and submit their resumes for consideration. To learn more about Interwaste, visit our website www.interwaste.co.zaAs an equal opportunity’s employer, we uphold a compliant, fair, and inclusive workplace environment. We reserve the right to not fill the position. Should you not here back from us within 4 weeks, please consider your application unsuccessful. If you have previously responded, please do not re-submit. Interwaste subscribes to the principles of employment equity