Brand Ambassador (Premium Water Brand)

Lumina Personnel; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

An established industry player in luxury beverages is seeking a passionate expert to elevate their premium water brand. This role focuses on brand strategy, public relations, and community engagement within the luxury segment. Ideal candidates will have a deep understanding of the South African luxury market, exceptional networking skills, and a proven track record in promoting high-end food and beverage brands. If you are enthusiastic about luxury hospitality and want to make a significant impact in a growing market, this opportunity is perfect for you.

Qualifications

• Expertise in premium bottled water and luxury beverages.
• Strong network in fine dining and luxury hospitality.

Responsibilities

• Develop brand strategy and elevate market presence.
• Engage with media and industry leaders for promotion.

Skills

Certified Water Sommelier

Public speaking

Presentation skills

Networking in luxury market

Knowledge of South African luxury market

Education

Certification in beverage industry

Tools

Own vehicle

Job description

Salary: R 30 000 p/m

Market Sector: Luxury beverages and premium water brands in fine dining, luxury hospitality, and wellness sectors.

Requirements:

1. Certified Water Sommelier, beverage industry expert, or experienced in premium bottled water (HORECA market: Hotels, Restaurants, Catering).
2. Strong network in fine dining, luxury hotels, and wellness spaces.
3. Proven experience in launching and promoting high-end F&B brands.
4. Exceptional public speaking & presentation skills.
5. Deep knowledge of the South African luxury market.
6. Own vehicle & driver's license - mandatory.

Role:

1. Brand Strategy & Market Positioning – Elevate the brand’s presence in the premium segment.
2. Industry Expertise & Education – Advocate for quality, sustainability, and mineral water benefits.
3. Public Relations & Content Creation – Engage with media, influencers, and industry leaders.
4. Sales Support & Business Development – Build strong partnerships and drive market expansion.
5. Event Hosting & Sponsorships – Represent the brand at luxury events and trade shows.
6. Consumer Engagement & Community Building – Foster brand loyalty and awareness.

Are you passionate about luxury beverages and premium water brands? If so, this role is for you.