Brand & Advertising Manager - Support Office - Marketing

The Building Company; George; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in brand management in George, South Africa, seeks a skilled brand manager. The role involves developing brand strategies, managing advertising campaigns, and leading the team to enhance brand equity and market share. Candidates must have proven experience in brand management and strong leadership capabilities.

Qualifications

• Proven experience in brand management.
• Strong leadership skills.
• Ability to analyze customer insights.

Responsibilities

• Develop brand strategy and oversee implementation.
• Manage advertising campaigns and external agencies.
• Supervise advertising studio and team.

Job description

The main purpose of the position is to manage equity of the BUCO brand in terms of development, maintenance, and growth of the brand, resulting in improved sales and market share. The role oversees all advertising functions and activities of the business, to form and direct advertising strategy, implement ad campaigns, and supervise advertising studio to contribute towards the reinforcement and building of the brand.

• Development and Implementation of Brand Strategy
• Lead and Develop a Marketing Mix
• Compile Budget and Capex Expenses
• Management of 3rd Party contributors / Service Providers
• Analyse Customer / Brand Insights
• Advertising Studio Management
• External Advertising Agency Output Management
• Plan Advertising and Promotional Campaigns
• Stakeholder Relations Management
• Manage Administration
• People Management
• To uphold and promote the company values and culture