Brand Activation Manager

Hispanic Alliance for Career Enhancement; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative company is seeking a Brand Activation Manager to lead strategic marketing initiatives for a renowned health brand. This role involves managing multi-channel campaigns, collaborating with healthcare professionals, and executing brand strategies that resonate with consumers. You will take ownership of the marketing agenda, ensuring compliance and driving impactful projects. Join a dynamic team dedicated to making a difference in the health sector, where your creativity and strategic thinking will shape the future of brand engagement. This is your chance to influence the lives of many while advancing your career in a supportive environment.

Benefits

Competitive Total Rewards Package

Paid holidays

Learning & Development opportunities

Employee Resource Groups

Qualifications

• 3-5 years of marketing experience in Pharmaceutical or Health & Beauty sectors.
• Strong stakeholder mapping and influencer marketing experience.

Responsibilities

• Manage day-to-day responsibilities for Nicorette brand with full P&L responsibility.
• Develop and execute HCP marketing plans and omni-channel strategies.

Skills

Marketing Experience

Stakeholder Mapping

Influencer Marketing

Project Management

Strategic Thinking

Education

Undergraduate qualification—Diploma/Degree

Job description

Kenvue is currently recruiting for:

Brand Activation Manager

This position reports to the Head of Marketing SA and SSA and is based in Cape Town, South Africa.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands—including Neutrogena, Aveeno, Listerine, Johnson's, and BAND-AID Brand Adhesive Bandages—that you already know and love. Science is our passion; care is our talent. Our global team comprises approximately 22,000 diverse and brilliant people, passionate about insights, innovation, and committed to delivering the best products to our customers. Being a Kenvuer means having the power to impact the lives of millions of people every day. We put people first, care fiercely, earn trust with science, solve with courage, and offer brilliant opportunities. Join us in shaping our future—and yours. For more information, click here.

What you will do

The Brand Activation Manager is responsible for executing a global strategic plan for Nicorette across all touchpoints, from consumer to healthcare professional (HCP) plans, while also managing all contribute brands within Selfcare. These include, but are not limited to, Expectalin, Sudafed, Sinumax, Dr Mom, Vermox, Imodium, Daktarin, Motilium, and new brands.

Key Responsibilities

• Custodian for Nicorette brand: managing day-to-day responsibilities including forecasting, shopper, and consumer activations, with full P&L responsibility—NTS, GM, forecasting, distribution, shopper activities, and consumer-facing activities.
• Lead HCP execution on Nicorette: implement the global playbook, guide how Nicorette-specific activities are managed and executed with the HCP team.
• Shape and develop a market-leading marketing agenda for Nicorette & HCPs: generate insights, develop HCP-centric plans and content, translate insights into strategies, and execute marketing and communication plans.
• Develop influencer/KOL strategies: collaborate with external partners, develop and manage KOL relationships, understand the patient journey, and develop omnichannel influencer programs.
• Build and execute HCP marketing plans in SA: position brands as partners of choice, develop omni-channel professional marketing plans, manage sample distribution, and collaborate with stakeholders.
• Ensure compliance: support and adhere to organizational duties of care, pharmacovigilance, regulatory, and medical information standards.
• Manage Self Care contribute brands: monitor distribution, forecast, and optimize tactical opportunities for brands like Expectalin, Dr. Mom, Sudafed, Sinumax, Vermox, Daktarin, Imodium, and Motilium.
• Lead self-care special projects and activation initiatives.

Qualifications

What we are looking for

• Undergraduate qualification—Diploma/Degree.
• 3-5 years of marketing experience in Pharmaceutical or Health & Beauty sectors.
• Experience working with healthcare professionals is a plus.
• Strong stakeholder mapping, influencer marketing, and omni-channel experience is advantageous.
• Strategic and conceptual thinking skills.
• Proven project management and execution abilities.
• Self-starter with the ability to create structure and meet tight deadlines.
• Collaborative mindset and cross-functional working experience.
• Background in pharmaceutical or biosciences is a plus.

Above all, demonstrate an Owner Mindset, Outside-In Focus, and Daring Spirit.

Core Values

• Agility & Ownership: Take ownership beyond responsibilities, seek opportunities, and collaborate effectively.
• Outside-in Focus: Demonstrate expertise, stakeholder management, and build value-added partnerships.
• Daring Spirit: Challenge the status quo, analyze outcomes, and take calculated risks.

What’s in it for you

• Competitive Total Rewards Package*
• Paid holidays, vacation, volunteer time, and more
• Learning & Development opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran status, disability, or other protected characteristics.