Bookkeeper – On-Site - Germiston

Datafin It Recruitment; Gauteng; Hybrid; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Life Insurance

Income Protection

Critical Illness cover

Funeral Assistance

Provident fund

Job summary

Datafin It Recruitment seeks a Senior Accountant Marketing Manager for Africa & Middle East to shape the account-centric marketing strategy and drive growth across regions. You will lead demand programs, manage partnerships, and create campaigns that convert into pipeline and revenue.

Hybrid working arrangement with travel to key markets; you will collaborate with senior leaders and partners to achieve measurable outcomes and expand our footprint in accounting professional services.

Qualifications

• 10+ years of experience in B2B marketing within tech/SaaS/financial services.
• Solid understanding of account-based marketing and target account strategies.
• Proven success with integrated demand generation campaigns.

Responsibilities

• Develop and execute the Accountant Marketing Strategy for Africa & ME.
• Scale demand through paid media, partnerships, and referral programs.
• Design account-based marketing programs for priority accounting firms.

Skills

Account-based marketing

Strategic planning

Stakeholder management

Budget management

Analytical skills

Communication

Leadership

Tools

ERP systems

Job description

Senior Accountant Marketing Manager – Africa & Middle East

Are you passionate about building trusted communities, influencing growth through strategic partnerships, and driving measurable commercial impact?
As our Senior Accountant Marketing Manager for Africa & the Middle East, you'll play a pivotal role in strengthening Sage's position within the accounting profession and helping businesses thrive through one of our most influential routes to market.

Key Responsibilities

• Develop and execute the Accountant Marketing Strategy across Africa and the Middle East, spanning both direct acquisition and growth of accounting practices.
• Scale demand through paid media, partnerships, referral and advocacy programs.
• Design and run account‑based marketing programmes for priority accounting firms and practices.
• Build MDF and co‑marketing programmes that equip accountants with the campaigns, assets and incentives to recommend Sage to their client base.
• Create integrated marketing programmes that drive qualified pipeline, customer acquisition and revenue growth.
• Build strong relationships with accounting firms, bookkeeping practices, professional associations and industry influencers, deepening practice level advocacy.
• Lead Sage's presence at accountant-focused events, webinars, conferences and industry forums.
• Work with our campaign hub to develop thought leadership content that addresses key accountant challenges and industry trends, including materials accountants can use with their own clients.
• Partner with Performance Marketing teams to optimise campaign effectiveness and maximise ROI.
• Influence senior stakeholders and provide strategic guidance on accountant growth opportunities.
• Own funnel governance and segment performance reporting, delivering actionable insights and recommendations to regional leadership.

Experience & Qualifications

• 10+ years' experience in B2B marketing within technology, SaaS, financial services or professional services environments.
• A solid understanding of account‑based marketing, defining target account strategies, personalising at account and persona level, and aligning marketing and sales around named accounts.
• Proven success delivering integrated demand generation campaigns with measurable commercial outcomes.
• Experience marketing through an advisor, influencer or partner channel, not only direct to end customers.
• Strong strategic marketing planning, execution and stakeholder management capabilities.
• Experience influencing and engaging senior leaders across matrix organisations.
• Strong analytical skills with experience managing budgets, KPIs and marketing performance metrics.
• Excellent communication, presentation and relationship‑building skills.
• Experience managing multiple priorities across different markets and stakeholder groups.
• A customer‑first mindset with a strong commercial focus.

Bonus Skills

• Knowledge of accounting software, ERP or financial management solutions.
• Experience working across multiple countries and cultures.
• Understanding of channel, partner or alliance marketing models.
• Experience engaging with professional associations and industry bodies.

Benefits

• Work away scheme for up to 10 weeks a year.
• Life Insurance: 2x annual salary covered with the option to flex up cover at own cost up to a maximum of 6X annual salary.
• Income Protection: 75% of the monthly risk salary is paid to the colleague in the event of long‑term sickness, provided they are unable to perform their duties.
• Critical Illness cover: Provides colleague with lump sum payment at critical illness diagnosis.
• Funeral Assistance: A benefit payable upon the death of a colleague's spouse or children, or to a colleague's dependents in the event of the colleague's death.
• Provident fund: a retirement fund where colleagues have an option to increase contributions of 5% minimum to a maximum of 15% in 2.5% increments.

Working Arrangement

Hybrid Working – 3 days per week in our Johannesburg office and 2 days from home.