Biddable Social Specialist

Group M Worldwide Inc.; South Africa; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

A leading global media company is hiring for the Biddable Social Specialist position in South Africa. This role involves executing and optimizing social media campaigns across platforms like Facebook and LinkedIn, focusing on e-commerce metrics like Return on Ad Spend. The ideal candidate should have 3-5 years of biddable social experience and relevant certifications. The company offers competitive benefits including medical, dental, and paid time off, along with a hybrid working model.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Qualifications

• At least 3-5 years of biddable social experience preferred.
• Strong proficiency in Excel and PowerPoint required.
• Knowledge of e-commerce platforms is highly desirable.

Responsibilities

• Execute, optimize, and report on performance campaigns across social media platforms.
• Manage and optimize social media campaigns with e-commerce objectives.
• Ensure that all digital marketing campaigns deliver on internal performance requirements.

Skills

Biddable social experience

Data analysis

Copywriting skills

Stakeholder management

Attention to detail

Education

Relevant social media certifications

Tools

Excel

PowerPoint

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact
The Biddable Social Specialist will be responsible for the execution, optimization and reporting of performance campaigns across the client portfolio, this includes implementation across all relevant social media platforms (Meta, Twitter, TikTok, LinkedIn etc.)

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Skills and Experience

Execution & Optimization
• Implement and optimise end to end Social Media campaigns across all major platforms (Facebook, LinkedIn, Twitter etc.) based on brief parameters and media strategy in accordance with best practice.
• Interpret the data provided by all the digital marketing platforms to optimise and provide actionable insights and recommendations for better campaign performance.
• Conduct audience, placement, and platform research to help inform clients paid media strategies.
• Develop targeting and budgeting recommendations.
• Leverage first party data for targeting and insights.
• Have an in depth understanding of the various ad formats and targeting options offered by all major platforms and use these to achieve client objectives.
• Produce useful and accurate reporting on all digital marketing activity.
• Manage and control client spends diligently and in line with company process across all Social Media channels.
• Ensure that all digital marketing campaigns deliver on internal performance requirements which will be directly linked to client key performance indicators (KPI’s) across multiple objectives.
• Leverage our relationships with Facebook, Twitter, LinkedIn etc. to assist in the set up and/or optimisation of client campaigns/accounts.

E-commerce
• Manage and optimize social media campaigns with direct e-commerce objectives, focusing on key metrics such as Return on Ad Spend (ROAS), Conversion Rate (CVR), and Cost Per Acquisition (CPA).
• Demonstrate proficiency in setting up, managing, and troubleshooting product catalogs and implementing dynamic product advertising (DPA) campaigns.
• Possess a strong understanding of e-commerce conversion tracking, including the implementation and validation of tracking pixels (e.g., Meta Pixel, TikTok Pixel).
• Familiarity with major e-commerce platforms (e.g., Shopify, Magento) and their integration with social media advertising channels is highly desirable.
• Analyze full-funnel e-commerce performance data to provide actionable insights on customer purchasing behavior and sales journey optimization.

Learning
• Keep up to date with the latest trends in digital marketing and how they relate to social media advertising.
• Be well versed in brand safety and viewability as well as be able to implement the required controls put in place to help us protect the client’s brands.

Clients and Internal Teams
• Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
• Maintain a sustainable positive relationship with clients as well as internal teams.
• Attend client meetings/events as and when required as well as effectively communicate with clients over email telephonically when needed.

The Ideal Candidate
• At least 3-5 years of biddable social experience preferred.
• Understanding of agency reporting and optimization processes.
• Knowledge of the local digital publisher landscape.
• Social Media certifications (including Blueprint, Twitter Flight School, LinkedIn etc.)
• Extensive knowledge of bid strategies, understanding of benefits and trade-offs.
• Strong written, verbal and presenting skills.
• Excellent copywriting and grammar skills
• Strong proficiency in Excel and PowerPoint
• Strong attention to detail
• Ability to work under pressure
• Ability to analyze data and provide insightful recommendations.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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