Behavioural Analyst

Capitec Bank; Stellenbosch; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading bank is seeking a Behavioural Analyst to enhance digital financial education by applying behavioural science and UX principles. The role involves developing fraud awareness programs and improving client engagement through innovative communication strategies. Ideal candidates will have a strong background in behavioural science, UX design, and digital product optimization.

Qualifications

• 3+ years’ experience in behavioural science, UX research/design, or applied consumer psychology.
• Experience in designing behavioural interventions and customer engagement programmes.
• Experience with cross-functional teams in financial services or fintech is advantageous.

Responsibilities

• Develop and implement proactive fraud awareness communication programmes.
• Apply behavioural science insights for effective fraud education content.
• Collaborate with product teams to enhance fraud prevention strategies.

Skills

Behavioural science

UX research

Digital product optimisation

Consumer psychology

Education

Relevant degree in Psychology or Data Analysis

Relevant tertiary qualification in Science

Job description

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We're on the lookout for energetic, self-motivated individuals who share our passion for service in the banking industry. To be part of the journey, follow the steps below:

1. To see what life at Capitec is all about and complete a short assessment, please click here!

2. Once you have completed the above, finalize your application by clicking apply below.

Join Us in Becoming the Best Banking Group in the World!!

We appoint energized and motivated people for their potential and continuously look for talented, driven individuals to help us innovate and evolve. That is why we focus on finding the right people for the right jobs. We love what we do because we focus on making a positive difference for our clients and employees. Our company DNA is built around talented and committed teams dedicated to building a brand that we are proud of and that earns the trust of our clients.

Who We Are

We are a bank, but we’re much more than that. We believe that banking is about enabling people to control their financial lives through banking that is simplified, accessible, affordable, and delivered through a personal experience. By helping our clients manage their financial lives better, we enable them to live better.

Why choose Us

At Capitec, we offer our best by living up to our CEO values in every situation – we always put the Client first, act with Energy, and take Ownership. To support people in being their best, our Employee Value Proposition offers every value to all team members through cohesive teams, growth opportunities, employee benefits, and savings. We make it a priority to ensure that each member of the Capitec team feels welcome, valued, focused, and has the opportunity to grow.

About the role

As the Behavioural Analyst, you will enable impactful and engaging digital financial education experiences by applying behavioural science, UX principles, and data-driven insights to optimise learning engagement, drive user acquisition, and design targeted communication programmes that help clients improve their financial behaviour. You will design personalised insights programmes, targeted, proactive fraud awareness and education, and utilise UX optimisation for digital financial education solutions.

We are seeking a Behavioural Analyst who is passionate and excited about the mission of helping South Africans build their financial knowledge and improve their financial wellbeing, and who is motivated by the impact this work can have.

Key Performance areas:

Lead contribution and responsibilities

• Develop and implement proactive fraud awareness communication programmes that deliver timely and relevant messaging to users.
• Leverage behavioural science insights to craft compelling, action-oriented fraud education content. Determine optimal communication channels and touchpoints to maximise message effectiveness and engagement.
• Work with data and fraud teams to identify high-risk segments and develop targeted intervention strategies.
• Design and implement a measurement framework to track effectiveness in reducing fraud incidents and improving user awareness. Continuously refine messaging and delivery methods based on user engagement and behavioural response data.
• Collaborate with product teams to identify opportunities for embedding fraud prevention mechanisms into client journeys.
• Provide expert input on fraud education strategies across all digital and physical touchpoints.
• Align fraud education initiatives with broader financial education goals to enhance overall financial resilience.

Function/role specific

• Apply behavioural science principles to enhance user experience, content effectiveness, and learning engagement.
• Conduct user research and data analysis to identify pain points, opportunities, and areas for optimisation in digital financial education solutions.
• Develop strategies to improve acquisition, engagement, completion, and retention rates on digital financial education solutions.
• Collaborate with UX designers, content creators, and developers to refine learning journeys and digital interactions.
• Provide strategic input into the development of the long-term digital financial education roadmap.
• Champion a user-centric, data-driven approach to financial education, ensuring alignment with business goals and user needs.

Our ideal candidate has:

• 3+ years’ experience in behavioural science, UX research/design, digital product optimisation, or applied consumer psychology in a financial, tech, or education setting.
• Experience in designing and implementing behavioural interventions, personalisation strategies, or customer engagement programmes using quantitative and qualitative data-driven insights.
• Experience working with cross-functional teams. Experience in financial services, fintech, digital learning, or consumer education would be a strong advantage.

Qualifications

• Minimum: A relevant degree in Psychology or Data Analysis.
• Advantageous: A relevant tertiary qualification in Science or other fields.

Conditions of Employment

• Clear criminal and credit record.

Capitec is committed to diversity, and where feasible, all appointments will support the achievement of our employment equity goals.