BDR 2 - SAB George Depot

Job Location : Western Cape, George
Deadline : May 21, 2025

Key roles and responsibilities :

Customer Development :

• Manage and build customer relationships with AB InBev Customers. Formal On-Consumption Outlets.
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues.
• Ensure all customer master data is input, current, correct and maintained.
• Ensure AB InBev is the preferred supplier for Formal On-Consumption customers.
• Grow Market Share through world-class product category management.
• Ensure merchandising (visibility of the brands in terms of POS and Chillers) in the customers and retail outlets.
• Closely monitor actions of the competition.

AMPPS Delivery :

• Complete and influence the AMPPS survey by delivering on every targeted plan; availability; merchandising; price; promotions; Space Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning.
• Manage stock rotation to ensure 100% availability.
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In-Trade Execution Guidelines (ITEG).
• Negotiate and execute Trade execution elements in all outlets.
• Implement National and Regional promotion campaigns throughout the year.
• Ensure effective positioning of brands by tracking and monitoring competitive cold and visibility space to drive maximum volume growth.

Asset Management :

• Manage AB InBev refrigeration assets by driving governance and compliance for the SAB audit.
• Manage all AB InBev assets in the outlets including permanent merchandising and signage.
• Ensure AB InBev products are stocked in fridges as per ITEG.
• Assist customers with Model stock system to manage stock replenishment and minimize stock outs.
• Manage stock rotation and quality.

Minimum requirements :

• Minimum requirement of grade 12.
• At least 2 years’ experience in a sales / marketing / FMCG environment.
• Valid unendorsed Code 8 driver’s license.
• Basic computer literacy and experience working with Microsoft Office.
• Local area knowledge is a requirement.
• Ability to work in a flexible working environment (working on weekends).