B2B Media Manager

AltGen South Africa; Stellenbosch; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading company in South Africa is seeking a B2B Media Manager who will engage with clients and drive growth through strategic media initiatives. The role involves lead generation, metric reporting, and utilizing platforms like LinkedIn and Google for business performance. Ideal candidates will be analytical, driven, and possess strong skills in digital marketing and media management.

Qualifications

• Strong experience in B2B environments and digital marketing.
• Proficiency in analytics and reporting tools.
• Adaptable with a drive to succeed and learn.

Responsibilities

• Generate leads from websites and track ad responses.
• Report key metrics including page views and job applications.
• Manage social media presence and traffic generation.

Skills

Google Analytics

Digital Media

Adobe Creative Suite

Digital Marketing

Business-to-Business (B2B)

Google Search Console

WordPress

Google Ads

LinkedIn RPS

LinkedIn Sales Navigator

LinkedIn Marketing

Job description

We are looking for a B2B Media Manager (not in the traditional format of a "social" media content producer) but someone who will engage with a B2B focus, who is analytical and has a long-term view on a well-articulated growth strategy. Externally focused, you will have a direct interface with clients and be highly motivated, a real "closer" that is solutions-oriented and a deal-maker.

You will be responsible for:

• Generating leads from websites, updating websites, pics, addresses, contacts
• Broadly tracking ad responses from websites

Reporting metrics:

• page views
• User journeys
• Job applications
• Lead generation

LinkedIn

• Drive traffic to recruiters and to the website
• Moderating and curating staff postings to align with company efforts

Google

• Business Performance
• Generating positive reviews
• Search results

Conferences

• Annual coverage plan
• 4 Major conferences
• 2 recruitment events

Main Tools

• Adobe Illustrator
• Google Consol
• LinkedIn Professional Services
• WordPress (basic skills, not web dev)

Personal attributes

• Outputs orientated
• Can-do attitude
• Naturally competitive and driven to succeed
• Adaptable
• Perfectionist
• Resilient
• Constantly learning, refining, redefining
• Self-starter and independent

Functional outputs:

Weekly reporting to BDD and MD on websites, LinkedIn, and Google.

High-level competitor tracking and comparisons on LinkedIn and Google - same platforms.

Skills

• Google Analytics
• Digital Media
• Adobe Creative Suite
• Digital Marketing
• Business-to-Business (B2B)
• Google Search Console
• WordPress
• Google Ads
• LinkedIn RPS
• LinkedIn Sales Navigator
• LinkedIn Marketing