B2B Marketing Specialist

TOTAL Deutschland GmbH; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading energy company in Johannesburg is seeking a B2B Marketing Specialist to develop marketing communication plans and promotions. The ideal candidate has 2-3 years of marketing experience and a tertiary qualification in marketing. Responsibilities include managing the marketing budget and conducting analysis of promotional activities. Join a company that values diversity and offers equal opportunity careers.

Qualifications

• 2-3 years of practical marketing experience.
• Proven experience working with advertising agencies.
• Understanding of the regulated environment within South Africa.

Responsibilities

• Assist with the development and implementation of B2B Marketing Communication plans.
• Develop and coordinate innovative marketing promotions.
• Manage the B2B marketing budget effectively.

Skills

Analytical thinking

Problem-solving skills

Customer service excellence

Education

Tertiary qualification in Marketing or a related Business degree/diploma

Job description

Domain Sales

Type of contract: Regular position

Experience: Less than 3 years

Tightly regulated promotions environment. Tension in producing in the context of DOE restrictions.

Activities

The duties and responsibilities of a B2B Marketing Specialist include:

• Assist with the development and implementation of B2B Marketing Communication plans and marketing promotions.
• Develop and coordinate innovative marketing promotions and incentives for B2B to grow fuel volumes.
• Conduct post-promotion analysis of all promotions and incentives across all B2B channels.
• Coordinate with the below-the-line advertising agency on promotional campaigns and B2B point-of-sale activities, including briefing, evaluation, and final recommendations.
• Ensure compliance with company norms and standards, aligned with group guidelines.
• Update all marketing communication on the TotalEnergies website with B2B relevant information.
• Perform administrative functions for the marketing promotions unit.
• Manage the B2B marketing budget, ensuring all activities stay within budget.
• Develop and assess a B2B marketing plan to meet business objectives.
• Create collateral for presentations and trade expos.

People:

Assist in developing, coaching, and mentoring trainees and new marketing staff to foster a positive working environment that attracts and retains skilled staff and increases productivity.

HSEQ:

• Manage and minimize HSE risks within the area of responsibility.
• Ensure compliance with all HSE policies, rules, guidelines, and legal requirements.
• Promote a safe working environment and contribute positively to HSE KPIs and risk reduction strategies.

Candidate Profile

Qualifications and skills required:

• Tertiary qualification in Marketing or a related Business degree/diploma.
• 2-3 years of practical marketing experience.
• Proven experience working with advertising agencies (professional approach).
• Understanding of the regulated environment within the South African context, especially regarding promotional activities.
• Strong analytical thinking and problem-solving skills.
• Knowledge of statistical analysis and interpretation.
• Understanding of the competitor environment.
• Customer service excellence.

Additional Information

TotalEnergies values diversity, promotes individual growth, and offers equal opportunity careers.

TotalEnergies is an equal opportunity employer. All applicants meeting the criteria will be considered without discrimination based on race, gender, age, disability, religion, or other protected characteristics.