B2B Events Lead: Hybrid, Lead Gen & ROI

Sage; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Generous bonuses and pension scheme

25 days paid annual leave

Hybrid working

Health, dental, and vision coverage

Work away scheme for up to 10 weeks a

Ongoing training and development

Mindfulness/Wellbeing resources

Job summary

Sage in Johannesburg is seeking a proactive Events Manager to lead our South African events programme across business units and product portfolio. You will plan, deliver and evaluate virtual and in-person events, from webinars to conferences, ensuring brand impact and measurable business results.

The role is hybrid, based in Johannesburg with three days in the office. You will collaborate with marketing, sales, and external partners to drive engagement, generate leads, manage budgets, and track

Qualifications

• 5–7 years’ experience in event management.
• Experience delivering virtual and in-person events from planning to reporting.
• Familiarity with webinar platforms such as ON24, GoToWebinar, Zoom, or Webex.
• Strong project management and organisational skills with excellent attention to detail.
• Confident communication and stakeholder management to coordinate speakers, suppliers, and internal teams.
• Data-driven mindset with experience measuring event performance and ROI.

Responsibilities

• Deliver standout events: plan and execute a diverse programme of virtual and in-person events from concept to post-event evaluation.
• Create engaging virtual experiences: manage webinars and online events, coordinating speakers, content, agendas and platforms.
• Bring the Sage brand to life: oversee conferences, trade shows and networking events, managing venues, suppliers and logistics.
• Drive engagement and demand: partner with sales and marketing to promote events and generate leads.
• Build strong partnerships: collaborate with stakeholders, sponsors and agencies to deliver seamless events.
• Measure what matters: track attendance, engagement, leads and ROI, using insights to improve performance.
• Manage delivery end to end: own timelines, budgets and multiple projects for on-the-day execution.

Skills

Event management

Project management

Stakeholder management

Budgeting

ROI measurement

Tools

ON24

GoToWebinar

Zoom

Webex

Job description

Sage in Johannesburg is seeking a proactive Events Manager to lead our South African events programme across business units and product portfolio. You will plan, deliver and evaluate virtual and in-person events, from webinars to conferences, ensuring brand impact and measurable business results.

The role is hybrid, based in Johannesburg with three days in the office. You will collaborate with marketing, sales, and external partners to drive engagement, generate leads, manage budgets, and track