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Sage is seeking a proactive Events Manager to lead the South African events programme from Johannesburg in a hybrid role (3 days in office). You will deliver virtual and in-person events, manage speakers and platforms (ON24, GoToWebinar, Zoom, Webex), and partner with marketing and sales to drive engagement and lead generation.
You will coordinate venues, budgets, branding, and logistics, while measuring event performance to optimise ROI.
Create experiences that connect, engage and drive growth
At Sage, we believe great experiences bring brands to life and create meaningful connections with customers. We're looking for a proactive, highly organised Events Manager to lead the delivery of our South African events programme across our business units and product portfolio.
From engaging webinars and virtual experiences to high-impact conferences, trade shows, and networking events, you'll bring our brand to life, create memorable attendee experiences, and turn events into measurable business results.
Working closely with marketing, sales, digital teams, external partners, and our regional Events Executive, you'll play a key role in driving engagement, generating leads, and supporting our performance marketing goals.
This role is based in Johannesburg and is hybrid: 3 days working in office.
What you'll do:
- Deliver standout events: Plan and execute a diverse programme of virtual and in-person events, from initial concept and planning through to delivery and post-event evaluation.
- Create engaging virtual experiences: Manage webinars and online events, coordinating speakers, content, agendas, interactive features, and platforms such as ON24 and GoToWebinar.
- Bring our brand to life: Oversee in-person conferences, trade shows, and networking events, managing venues, suppliers, budgets, branding, logistics, and attendee experiences.
- Drive engagement and demand: Partner with sales and marketing teams to promote events, generate quality leads, and maximise audience participation and business impact.
- Build strong partnerships: Collaborate with internal stakeholders, speakers, sponsors, agencies, and external partners to deliver seamless events.
- Measure what matters: Track attendance, engagement, lead generation, and ROI, using insights and feedback to continually improve event performance.
- Manage delivery end to end: Own event timelines, budgets, multiple projects, and on-the-day execution, ensuring every detail is delivered to a high standard.
What you'll bring:
- 5-7 years' experience in event management, ideally within B2B, technology, or marketing.
- Proven experience delivering both virtual events and in-person experiences, from planning through to reporting.
- Familiarity with webinar platforms such as ON24, GoToWebinar, Zoom, or Webex.
- Strong project management and organisational skills, with excellent attention to detail and the ability to manage competing priorities.
- Confident communication and stakeholder management skills, with the ability to coordinate speakers, suppliers, agencies, and internal teams.
- A data-driven mindset, with experience measuring event performance and using insights to improve engagement and ROI.
- A proactive, collaborative approach and the ability to thrive in a fast-paced, commercially focused -environment.
Why join Sage?
At Sage, you'll have the opportunity to make an impact, grow your career, and be part of a team helping businesses thrive.
Benefits? We have plenty.
Video: Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
- 25 days of paid annual leave with the option to buy up to another 5 days
- 8 bank holiday days
- Paid 5 days yearly to volunteer through our Sage Foundation
- 50% income protection
- Holiday buy + sell
- Comprehensive health, dental, and vision coverage
- Work away scheme for up to 10 weeks a year
- Ongoing training and professional development
- Hybrid working
- Healthy Mind app membership
- Access to various helpful memberships for finances, health and wellbeing
#LI-VM1
Performance Marketing
South Africa
Johannesburg
Hybrid
Working at Sage means you're supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.
Our colleagues are high-performers who prioritise growth, make bold choices, and focus and galvanise to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.
Explore our culture and benefits: sage.com/careers/working-at-sage
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Events Manager AME
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