Automotive Group Marketing Specialist

Mototeam (Pty) Ltd; Cape Town; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player in the automotive sector is looking for a Group Marketing Specialist to drive business expansion through innovative digital marketing strategies. This role involves generating leads across various platforms, optimizing campaigns, and enhancing brand visibility. If you have a strategic mindset, strong analytical skills, and a passion for creative problem-solving, this is your chance to lead impactful marketing initiatives. Join a dynamic team and contribute to the growth of a well-respected brand in one of South Africa's most beautiful regions. Your expertise will play a crucial role in shaping the company's digital marketing efforts and driving success.

Benefits

Performance-based Incentive

Provident Fund

Medical Aid

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Expertise in data analytics and digital marketing channels.

Responsibilities

• Develop and execute digital initiatives to generate new leads.
• Collaborate with sales teams to improve lead quality and supply.
• Enhance the brand’s digital presence through regular updates.

Skills

Data Analytics

Creative Problem-Solving

Communication Skills

Lead Generation

Digital Marketing

Campaign Development

Education

Bachelor's Degree in Marketing

Postgraduate Degree in Marketing

Tools

Google AdWords

Facebook Ads

Website Optimization Tools

Job description

Drive Your Career Forward at a higher level in the Automotive sector as a Group Marketing Specialist for a well-established group in the Western Cape!

Accelerate your career with this fantastic opportunity to work for a leading brand in one of South Africa’s most beautiful provinces. Apply now and embark on your journey to success!

Our client, with multi franchised dealerships, is seeking a dynamic Growth Marketing Specialist to join their Group. The successful candidate will play a role in driving their business expansion by generating new leads across digital platforms and optimizing existing ones. Collaborating with the sales teams, you will align strategies and enhance the group's online brand visibility.

If you are a strategic thinker with a flair for creative problem solving and execution, this is your chance to lead impactful marketing campaigns.

Remuneration

Market related plus a lucrative performance-based Incentive – Benefits including Provident Fund & Medical Aid.

POSITION INFO : Duties include :

Lead Generation

1. Develop and execute digital initiatives to generate new leads.
2. Manage Google Ads campaigns, either independently or in collaboration with an agency.
3. Create and oversee lead generation campaigns on Facebook.
4. Experiment with and optimize new marketplaces like Autotrader and Cars.co.za for lead generation.
5. Test and assess additional channels for lead generation.
6. Use in-house data for data mining to identify high-quality leads for sales, launches, and events.
7. Develop and manage email campaigns targeting older leads to keep them engaged.
8. Automate the lead process for real-time allocation to the appropriate personnel.

Collaborate with Sales :

1. Work closely with sales teams to improve lead quality and supply.
2. Schedule monthly meetings and maintain communication with sales teams.
3. Report test results and campaign performance, including key KPIs, to Sales Managers and stakeholders.

Build the Brand Digitally :

1. Enhance the brand’s digital presence through regular updates on Facebook.
2. Run and manage Facebook Ads campaigns.
3. Oversee the Group website, perform A/B tests to boost conversion rates, and ensure the site is optimized for lead generation.
4. Manage incoming communications from leads and customers on social media channels.

Requirements and Essential Skills :

1. Bachelor's or Post Degree in Marketing or a related field preferred.
2. Strong communication and proactive approach.
3. Expertise in data analytics and channels.
4. Familiarity with website optimization tools and techniques.
5. Creative problem-solving abilities.
6. Experience with Google AdWords, campaign development, and design aesthetics.
7. High integrity, attention to detail, and customer service orientation.
8. Understanding of Motor Industry sector advantageous.

If your current experience and skillsets tick majority of the job specification boxes, then:

Apply directly now by clicking on the apply button or send your CV to