Associate Web Strategist

Careers; Cape Town; Remote; ZAR 1,051,000 - 1,403,000; Full time

Job summary

A leading digital marketing firm is seeking an Associate Web (UX / UI) Strategist to enhance client experiences through strategic UX initiatives. Responsibilities include goal clarification, analytics application, and website design. Successful candidates should have 2-3 years in web strategy and proficiency with tools like GA4 and Figma. This is a full-time, fully remote position offering a collaborative and growth-oriented environment.

Qualifications

• 2-3 years in web strategy UX or analytics, preferably with agency experience.
• Hands-on expertise with GA4, GTM, Microsoft Clarity, and VWO.
• Proficiency in Figma for wireframes and components.

Responsibilities

• Clarify goals, KPIs, scope, timeline, and dependencies for client requests.
• Use analytics tools to identify problems and opportunities.
• Create sitemaps, user flows, and wireframes in Figma.

Skills

Web strategy

UX

Analytics

Communication

Prioritization

Tools

GA4

GTM

Microsoft Clarity

VWO

Figma

WordPress

Job description

Overview

EyeCarePro is the growth engine behind North Americas leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients improve efficiency and grow sustainably in a competitive healthcare landscape.

With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency backed by a fully remote global workforce.

Our culture is grounded in collaboration empathy and a data-driven mindset. We thrive on curiosity proactive problem-solving and a strong desire to learn improve and stay ahead in a fast-evolving digital environment.

About the Role

We are hiring an Associate Web (UX / UI) Strategist to join our User Engagement Strategy this role you will provide day-to-day strategic support across our client portfolio translating insights into IA user flows test roadmaps and implementation guidance. You will collaborate with design development and client strategy teams to ensure websites and digital experiences deliver measurable results while staying aligned with guidelines on accessibility performance and privacy.

This position is ideal for someone with a strong foundation in UX strategy project management analytics and experimentation who wants to grow into a more senior web strategist role.

Responsibilities

• Clarify goals KPIs scope timeline and dependencies for client requests
• Use GA4 and Microsoft Clarity to identify problems (drop-offs friction rage clicks) and opportunities
• Create sitemaps user flows and wireframes in Figma
• Draft concise UX copy and CTAs that improve usability and conversions
• Help manage and execute A / B / n tests in VWO (hypothesis targeting sample sizing QA reporting)
• Maintain tracking accuracy resolve data issues and support accessibility performance and cross-device testing
• Contribute to reporting dashboards and file management for performance visibility

How Youll Work

• Reports to the User Engagement Strategy Team and Division Leadership
• Focus mix: 70% individual client requests 30% shared systems patterns and libraries
• Partners: Development SEO Client Strategy Content / Copy and Design teams

Tools and Stack

• GA4
• GTM
• Microsoft Clarity
• VWO
• Figma
• WordPress
• ChatGPT / AI
• Asana
• Teams

Success Metrics

• Conversion rate lift and pipeline / revenue impact
• Experiment velocity and win rate; reduced time from request to release
• Reduction in UX friction (form drop-off, rage clicks)
• Data quality (events and conversions tracked accurately)
• Client satisfaction and retention

Qualifications

• 2-3 years in web strategy UX or analytics (agency experience preferred)
• Hands-on expertise with GA4 / GTM Microsoft Clarity and VWO
• Proficiency in Figma for wireframes and components
• WordPress publishing; basic HTML / CSS / JS for tracking / debugging
• Strong communication prioritization and documentation skills
• Working knowledge of accessibility (WCAG 2.1 AA) and privacy basics (GDPR / CPRA)

Work Requirements

• 100 percent remote work-from-home
• Schedule: Monday to Friday 8:00 AM to 4:00 PM Eastern Time
• Must have: Personal computer and dual monitors
• Quiet professional workspace
• Reliable high-speed internet
• Backup power supply (if applicable)

Core Values

• Great Collaborator eager to help fun to work with adds value to clients and team
• Always Learning curious proactive committed to growth
• Driven to Improve embraces challenges as opportunities to test learn and improve
• Client-focused always asking : how much value is this creating for the client

How to Apply

If you thrive in a role that blends UX strategy analytics and experimentation want to grow alongside a team committed to improving client outcomes love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.

Key Skills

• Load Balancing
• Telerik
• Tomcat
• IIS
• .NET
• Apache
• FTP
• PHP
• Sharepoint
• JBoss
• SSO
• SSL

Employment Type

Full Time

Experience

years

Vacancy

1