Associate Manager, National Key Accounts

BIC; Gauteng; Sur place; ZAR 420 000 - 620 000; Plein temps

Résumé du poste

BIC World is seeking an experienced Field Sales Manager to drive growth across traditional trade channels in Gauteng. You will lead, coach, and develop Sales Representatives and Merchandisers, expand distribution, and ensure premium shelf presence through merchandising excellence.

The role requires a strong track record in FMCG sales, distributor management, and cross-functional collaboration, with willingness to travel regularly and an emphasis on delivering sales targets and profitability.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics or related field.
• Minimum 3-5 years in FMCG sales and Traditional Trade.
• Experience managing distributors and field sales teams.
• Strong track record in commercial negotiations and customer development.
• Travel willingness and strong analytical, communication and presentation skills.

Responsabilités

• Deliver monthly, quarterly, and annual sales targets.
• Expand numeric and weighted distribution coverage and open new outlets.
• Lead, coach, and develop Sales Representatives and Merchandisers.
• Ensure proper product visibility, merchandising, pricing, and promotions at store level.
• Build and manage relationships with wholesalers and traditional trade accounts; resolve issues.
• Monitor productivity and route compliance; drive sales growth and profitability.

Connaissances

Distributor Management

Traditional Trade

Commercial Negotiation

Joint Business Planning

Forecasting & Sales Analysis

Customer Relationship Management

Problem Solving & Decision Making

Communication & Presentations

Drive for Results

Formation

Bachelor's degree in Business Administration, Marketing, Economics, Sales or related discipline

Outils

Microsoft Excel

PowerPoint

Description du poste

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a \"roll up your sleeves and get the job done\" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Main Responsibilities / Tasks

Sales & Volume Achievement

• Deliver monthly, quarterly, and annual sales targets.
• Monitor OIS and secondary sales out performance.
• Identify opportunities to increase sales volume and market share.
• Develop action plans to close sales gaps and achieve territory objectives.

Territory and Distribution Expansion

• Expand numeric and weighted distribution coverage.
• Identify and open new retail outlets, wholesalers, and key traditional trade customers.
• Increase penetration in underserved territories.
• Ensure availability of priority SKUs in all targeted outlets.

Field Sales Team Management

• Lead, coach, and develop Sales Representatives (SRs) and Merchandisers.
• Conduct regular field coaching and trader market visits.
• Set daily, weekly, and monthly objectives.
• Monitor productivity and route compliance.
• Evaluate team performance and implement development plans.

Execution Excellence

• Ensure proper product visibility and merchandising.
• Monitor planogram and display compliance.
• Implement promotional activities and trade programs.
• Ensure correct pricing and promotional execution at store level.
• Drive superior shelf presence versus competition
• Customer Relationship Management
• Build strong relationships with wholesalers and key traditional trade accounts.
• Resolve customer issues and service concerns.
• Negotiate display opportunities and promotional placements.
• Strengthen customer loyalty and partnership.

Key Performance Indicators

Sales

• Sales Volume
• OIS Sales Growth
• Distribution
• Numeric Distribution Weighted Distribution

Execution

• Availability
• Visibility
• Merchandising Compliance

Productivity

• Calls per day
• Productive calls/ Strike Rate
• Outlet Coverage

Professional Skills

• Distributor Management
• General Trade Specialist who knows the traditional trade channel
• Commercial Negotiation & Joint Business planning (JBP)
• Forecasting & Sales Analysis
• Customer Relationship Management
• Problem Solving & Decision Making
• Communication & presentation Skills
• Microsoft Excel & PowerPoint
• Drive for Results and Ownership

Experience

• Bachelors Degree in Business Administration, Marketing, Economics, Sales or a related discipline.
• Minimum 3-5 years of FMCG sales and Traditional Trade experience.
• Experience managing distributors and field sales teams.
• Strong track record in commercial negotiations and customer development.
• Experience working with distributor-led business models.
• Demonstrated success in delivering sales growth and profitability targets.
• Willingness to travel regularly
• Strong analytical, communication and presentation skills.
• Proficiency in Microsoft Office applications.
• English proficiency is a plus

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.