Assistant Social Media and Content Manager

Minor International; Johannesburg; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading company in the hospitality sector is seeking an Assistant Social Media and Content Manager to drive digital marketing initiatives across their brands in South Africa. The successful candidate will shape social media strategies, oversee content production, and work closely with the Sales & Marketing department to enhance brand awareness and revenue generation. Candidates should possess a degree in Digital Marketing or related fields, with significant experience in social media marketing, particularly within multi-property environments.

Qualifications

• Minimum 3-5 years' experience in social media marketing, preferably in hospitality.
• Proven leadership and mentoring skills.
• Familiarity with content trends and performance-driven digital storytelling.

Responsibilities

• Oversee execution of content calendars and community management.
• Coordinate regional social campaigns and influencer collaborations.
• Monitor and update content on Brand.com, TripAdvisor, and OTA’s.

Skills

Communication

Analytical Skills

Attention to Detail

Strategic Mindset

Proficiency with Social Platforms

Education

Degree in Digital Marketing/Social Media

Tools

Meta Business Suite

Google Analytics

Job description

Assistant Social Media and Content Manager

Pay Competitive

Location Johannesburg/Gauteng

Employment type Full-Time

Job Description

Req#: REF33142F

Company Description

Minor Hotels is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships, and drive business success by staying focused on what matters most to our guests, team members and partners.

Wherever your journey leads, Minor Hotels delivers exceptional experiences around the globe. Explore our history, meet the people behind our success and discover the values that shape who we are today.

Job Description

This is an independent role where the candidate needs to demonstrate great abilities to be able to drive the social media and digital marketing requirements of the business. The individual will need to pro-actively come up with ideas and suggestions of how social media can contribute to drive more revenue to our hotels. The candidate will aim to serve the needs of the business, our guests and our colleagues by leading a well-documented digital role within the Sales & Marketing Department for the Minor Hotels Africa Regional Office. Achieving own results set by the Regional Marketing & Communications Manager and the Regional DOSM and, contributing in achieving results for marketing and sales.

Social Media Content Strategy

• Oversee and review the execution of content calendars, community management, and publishing
• Support properties in planning seasonal and campaign-based content aligned with global marketing initiatives
• Coordinate regional social campaigns and influencer collaborations where necessary
• Assist the hotels in sourcing and arranging social media content photoshoots and ensuring the content is relevant.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay ahead of social and content trends (Reels, audio, aesthetics) and test new formats or ideas that align with the brand's tone.

Strategic Social and Paid Content Planning: Align ongoing strategy with both global initiatives and regional consumer behavior.

Brand.com, TripAdvisor and OTA’s - Monitor and update content across these platforms.

Qualifications

• Degree in Digital Marketing/Social Media is required
• Minimum of 3–5 years' experience in social media marketing, preferably in hospitality or multi-property environments. Previous experience in the hospitality/ tourism sector is advantageous
• Mature and excellent communication and analytical skill required
• Computer literacy is a must
• Highly structured and ability to multi-task is essential
• Able to pay attention to detail even under a high pace working environment
• Experience in using business manager for Meta.
• Proven experience leading or guiding teams, with strong communication and mentorship skills.
• Strategic mindset with understanding of analytics and campaign performance.
• Proficiency with social platforms and business tools (e.g., Meta Business Suite, Google Analytics).
• High attention to detail, organisation, and time management.
• Familiarity with content trends and performance-driven digital storytelling.

Additional Information

• Able to legally work in South Africa
• They are committed to meeting and exceeding all performance standards
• They constantly look to develop their own professional skills and abilities
• They perform job tasks in line with established policies and procedures
• They always try to provide a top-quality experience to all our guest

About the company

Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe.

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