Assistant Category Manager (Fixed Term Contract)

Rcl Foods; Durban; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Rcl Foods seeks an Assistant Category Manager on a Fixed Term Contract to support the Category Marketing Executive in driving category growth within the Pet category. The role encompasses category analysis, brand management, and the execution of marketing strategies to maximize profitability and market presence.

Qualifications

• 2 to 3 years of relevant experience in a similar environment.
• Understanding of category management practices.
• Ability to analyse and interpret key data for performance feedback.

Responsibilities

• Support category growth through planning and marketing initiatives.
• Conduct analysis on category performance and assist in brand management.
• Assist in financial management of marketing budgets.

Skills

Data analysis

Insights development

Category planning

Brand management

Education

Degree or Diploma in Marketing or Business Management

Job description

Reference Number : RCL-1

Company : RCL Foods

Job Title : Assistant Category Manager (Fixed Term Contract)

Functions : Marketing

Job Type Classification : Contract

Job Description : We at RCL Foods have recently relaunched our purpose to "We Grow What Matters". We are a deeply rooted South African business, and we believe our country will thrive when we collectively grow what matters.

Our purpose is anchored in a culture of empowerment and accountability, with uncompromising integrity at its heart.

We are inspired by our unwavering commitment to "Grow What Matters, placing People, Growth and Sustainability at the forefront of everything we do.

We have an opportunity for an Assistant Category Manager on a Fixed Term Contract within our New Business Development function.

The role will be based in Westville and report to the Category Marketing Executive.

The key purpose of this role is to support the Category Marketing Executive to drive category growth within the New Business Development Channels. The role is predominantly focused on the Pet category and includes some assistant brand work on the Pet Brands.

Minimum Requirements : A Degree or Diploma in Marketing or Business Management (3 years). 2 to 3 years relevant experience in a similar environment. Duties & Responsibilities : Category Planning : Support the category marketing executive in annual business planning process through data analysis, insights and identification of growth opportunities. Support the development of proposals and recommendations for customers in executing category management projects, including customer reviews, NRM (Net Revenue Management) initiatives which translate into new opportunities for growth or improved profitability. Liaise with the operations team to ensure smooth implementation of initiatives. Category Management : Support the category measure and review category performance, margins and customer profitability. Analyse shelf health, pricing data, product availability and visibility, work with Assistant Channel Marketing Managers to consolidate feedback into actionable plans for the customer team to implement. Execute brand standards (brand DNA) and support development. Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency. Continuous monitoring of competitor landscape. Brand Management : Support the operations team on smaller shopper and brand marketing campaigns across the various brands. Build and deliver always on digital shopper comms across the various pet brands to support shopper conversion in the different channels. Ensure all marketing material is within brand CI across the brands. Liaise with in-house and in country agencies to support creation and deployment. Category and Channel Growth through Education and Product Launch : Support the Category Marketing Executive to implement, maintain and track performance of pet education strategy. Work with the Assistant Channel Marketing Manager in development of new product launch plans. Support the preparation of Category stories and Trade presentations. Information Analysis, Management and Reporting : Analyse and interpret key data to provide feedback on category performance and drive actions into the future. Assist in the compilation of business reports, presentations and category performance analysis (incl.

causes of deviation) with an eye on NRM practices. Financial Management : Support in management of the marketing spend budgets within agreed limits and ensure that all initiatives are shown to be commercially sound. Execute specific elements of the NRM Program, e.g.

promo analysis as per business agreed targets. Understand key drivers of profitability and revenue growth to assist in achievement of financial targets. KPI's : Business growth targets – volume, revenue and profit. Execution of brand plans and specific projects KPIs. Digital and social metrics and measurements. Shelf space and product availability. Accuracy of reporting.

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