Assistant Brand Manager Food

Location: Bryanston, Head Office

Qualification: Commercial Degree or Equivalent

Experience: A minimum of 1 – 2 years in marketing experience (including commercial function Sales, CCSD & FMCG)

Closing Date: 29 April 2025

Position Summary

With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We’re now looking for an Assistant Brand Manager for our Coffee brand. The role will develop, manage and sustain a profitable brand by understanding, anticipating, creating and meeting consumer needs.

A day in the life of the Assistant Brand Manager:

1. Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
2. Inspire with Brand Vision and Essence - deeply understand, actively and consistently ensures the Brand Essence governs everything the brand says and does.
3. Delight with Product & Packaging Experience - Deliver the tastiest and healthiest products as perceived by target consumers and in comparison with competition. Contributes to the development of relevant and preferred packaging & product solutions to improve the consumer experience. Understands the basics of nutrition and how it can be leveraged to enhance your brands competitive advantage.
4. Win with Shoppers - Understands the relevant shopping environment & behaviours and how it can be leveraged to delight shoppers and improve performance. Has a basic understanding of relative price of products within the brand – and versus other brands/products.
5. Innovate Bigger Bolder Better - Passionately seeks out ideas and leverages internal & external resources to contribute to the development of an innovation pipeline. Ensures consumer centricity, applies Innovation levers, maintains vibrancy via relevant innovation & renovation for his/her brands to deliver against commercial objectives. Accountable and responsible for providing quality Concept briefs to the I&R and project Managers.
6. Plan and Execute Flawlessly - Contributes to the development and execution of a strong brand plan and work together with CCSD. Understands how Brand Health is tracked and monitors the performance of your brand. Manages PFME and understands the business impact of marketing spend (PFME) of her/his brand.
7. Create Engaging Brand Experiences - Contributes and manages the development process of creating Ownable Brand Propositions and Big Ideas. Works in partnership with communication agencies to develop engaging business building communication. Ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Embraces e-business and digital to drive brand and business performance.
8. Financial & Business Acumen - PFME Budget management and P&L understanding P2P.

What Will Make You Successful

1. Degree or Diploma in Marketing, Communication or Digital.
2. 1 - 2 years’ experience in FMCG.
3. Proven track record to work independently.
4. Experience working in cross functional teams.
5. Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.