Assistant Brand Manager Food

Location : Bryanston, Head Office

Qualification : Commercial Degree or Equivalent

Experience : A minimum of 1 – 2 years in marketing experience (including commercial function Sales, CCSD & FMCG)

Closing Date : 29 April

Position Summary

With a history spanning over years, Nestlé didn't become the world's leading food and beverages brand by chance.

Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status.

We're now looking for an Assistant Brand Manager for our Coffee brand.

The role will develop, manage and sustain a profitable brand by understanding, anticipating, creating and meeting consumer needs.

A day in the life of the Assistant Brand Manager :

1. Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
2. Inspire with Brand Vision and Essence - deeply understand, actively and consistently ensure the Brand Essence governs everything the brand says and does.
3. Delight with Product & Packaging Experience - deliver the tastiest and healthiest products as perceived by target consumers and in comparison with competition. Contribute to the development of relevant and preferred packaging & product solutions to improve the consumer experience. Understand the basics of nutrition and leverage it to enhance your brand's competitive advantage.
4. Win with Shoppers - understand the relevant shopping environment & behaviors and how to leverage them to delight shoppers and improve performance. Have a basic understanding of the relative price of products within the brand and versus other brands/products.
5. Innovate Bigger Bolder Better - seek out ideas and leverage internal & external resources to develop an innovation pipeline. Ensure consumer centricity, apply innovation levers, and maintain vibrancy via relevant innovation & renovation to meet commercial objectives.
6. Plan and Execute Flawlessly - develop and execute a strong brand plan in collaboration with CCSD. Understand how brand health is tracked and monitor performance. Manage PFME and understand the business impact of marketing spend.
7. Create Engaging Brand Experiences - develop and manage the creation of ownable brand propositions and big ideas. Work with communication agencies to develop engaging business-building communication. Ensure all communication enhances the company's image as a trusted NHW leader. Embrace e-business and digital channels to drive brand and business performance.
8. Financial & Business Acumen - manage PFME budget and understand P&L implications.

What will make you successful

Degree or Diploma in Marketing, Communication or Digital. 1 - 2 years' experience in FMCG. Proven ability to work independently. Experience working in cross-functional teams. Contributed to the development and implementation of business strategies to increase brand competitiveness.