Assistant Brand Equity Manager

Mondelez International; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading snacks manufacturer in Johannesburg seeks an Assistant Brand Equity Manager to oversee brand equity strategies and support creative production processes. Ideal candidates will have a degree in Marketing and at least 2 years of experience in brand management. The role involves managing strategic communication and working with cross-functional teams to ensure brand consistency. Join a dynamic team focused on creating emotional connections with consumers.

Qualifications

• Minimum 2 years’ experience in a similar environment.
• Experience as an Assistant Brand Manager or equivalent.
• Strong level of computer competency.
• Basic commercial acumen for guiding brand decisions.

Responsibilities

• Support creative and film production processes.
• Assist in development of annual scope of work for creative agencies.
• Oversee brand and communication strategy development.
• Develop impactful presentations for internal stakeholders.

Skills

Brand storytelling

Strategic thinking

Interpersonal skills

Project management

Attention to detail

Education

Relevant tertiary degree or diploma – Marketing

Tools

PowerPoint

Outlook

Word

Excel

Job description

Assistant Brand Equity Manager page is loaded

Assistant Brand Equity Manager

Apply locations Johannesburg, South Africa time type Full time posted on Posted Yesterday time left to apply End Date: August 25, 2025 (14 days left to apply) job requisition id R-146047

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The role for Brand Equity is to create love for our fabric of the nation snacking brands through the emotive power of big ideas. Creating an emotional connection and love for our brands are essential; it delivers a long-term priming effect that increases long-term effectiveness, enhances short-term sales driving activity and reduces price sensitivity. In addition, getting the idea talked about and positioning our brands within culture will drive saliency and is proven to deliver even greater returns for our brands. Brand Equity is responsible for shaping and building memory structures in the minds of our consumers and responsible for ensuring that our marketing drives brand meaning, difference and salience. We are looking for an Assistant Brand Equity Manager to join the Mondelez International South Africa team on the Chocolate & Biscuits portfolio. This individual will play a critical role in supporting the Brand Equity Lead during the strategic communication and creative origination development process, as well as managing ATL (Above-The-Line) and digital film production. The successful candidate will also assist with the creative agency performance evaluations, and supporting the development of our brand equity strategies during the annual communication brand planning cycle. The role also involves working closely with our MDLZ cross-functional teams to ensure alignment with our global brand equity and brand CI guidelines across our Chocolate & Biscuits portfolio.

This is a great opportunity for a creative, curious, and strategic thinker eager to dive deep into brand building and long-term brand growth. You will be involved in the entire strategic and creative idea development process, ensuring brand consistency, and learning firsthand how to position global brands in our ever-evolving South African and East Africa markets.

How you will contribute

In line with the job purpose, key accountabilities will entail the following:

• Support creative and film production processes for ATL and digital campaigns.
• Support the evaluation of creative agency performance, ensuring high-quality execution and alignment with brand goals.
• Assist in the development of annual scope of work for our creative agency partners.
• Support and manage strategic communication and creative debriefs.
• Oversee the brand and communication strategy development process alongside the Brand Equity Lead, ensuring it aligns with global brand communication frameworks and playbooks.
• Support cross-functional teams in the execution of integrated marketing campaigns, ensuring brand consistency.
• Assist the Brand Equity Lead for Chocolate & Biscuits with day-to-day operations, strategic and creative initiatives.
• Develop impactful presentations for internal stakeholders, showcasing brand equity insights as well as creative excellence performance.
• Manage the award submission process with our creative partner agencies.

What you will bring

We are looking for someone who:

• Has creative agency experience, with a passion for brand storytelling.
• Thinks strategically about how to drive long-term growth through brand equity.
• Has junior-level experience in brand building or a related field.
• Is curious, eager to learn, and constantly looking for ways to improve.
• Possesses natural leadership qualities and can collaborate with a diverse set of minds.
• Has basic commercial and business acumen to help guide brand decisions.
• Is a clear communicator with strong interpersonal skills and the ability to build strong relationships across teams.
• Works hard, is trustworthy, and committed to delivering excellence.

What extra ingredients you will bring:

Education, Knowledge, Skills and Experience Required:
To succeed in this role, it is expected that the ideal candidate will have:

• Relevant tertiary degree or diploma – Marketing, advertising, brand communication or related.
• Minimum 2 years’ experience, having worked in a similar environment / role with at least 12 months’ experience as an Assistant Brand Manager or equivalent (junior strategy role, account management)
• FMCG experience advantageous.
• Strong level of computer competency, i.e. PowerPoint, Outlook, Word, Excel.
• Knowledge and experience: Brand building, strategic communication, creative agency or marketing experience, budget management.
• Presentation writing skills to assist with internal equity presentations.
• An interest or basic understanding of “the Creator Economy” and cultural trends.
• Passionate about brands and how they can connect with consumers.
• Ability to understand cultural insights and position brands effectively within culture.
• Attention to detail and ability to manage multiple projects simultaneously.
• Ability to manage projects without significant management support.
• Ability to build strategic and collaborative working relationships across the business.

Our MDLZ Values:

• We do what is right.
• We learn and grow every day.
• We love our brands and consumers.

Work schedule:

• Standard Business Hours

No Relocation support available

Business Unit Summary

Mondelēz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularBrand & Portfolio ManagementMarketing

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than80countries and are working to sell our products in over150countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.