Area Sales Manager

AVI Limited; Limpopo; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company in the FMCG sector is seeking an Area Sales Manager to enhance its Field Marketing team in Limpopo. The role requires strong sales and team management skills, with responsibilities including stock monitoring, pricing negotiations, and customer interaction. Candidates with at least three years of experience in sales management are encouraged to apply.

Qualifications

• Minimum 3 years in a Sales Supervisor or Manager role.
• Experience in FMCG and managing teams.
• Proven skills in human resources and industrial relations.

Responsibilities

• Monitor store orders, pricing, and promotional activities.
• Manage Merchandiser attendance and staff appraisals.
• Conduct regular store visits and training for staff.

Skills

Sales Management

FMCG Knowledge

Team Management

Negotiation

Education

Grade 12 / Matric

Tertiary Qualification in Business / Sales / Marketing / Retail

Tools

Microsoft Office

Job description

At our AVI Limited, we believe in collaboration and innovation to drive exceptional results. Our Shared Services departments—spanning IT, Finance, HR, Logistics, Digital, Marketing, and Field Marketing — are essential to the growth of our industry-leading brands. We foster a high-performance culture where teamwork, accountability, and creative problem-solving are celebrated.

Our AVI Field Marketing Share Services team bridges the gap between our brands and the market by creating impactful in-store experiences and engaging directly with customers. We focus on executing marketing strategies at ground level, ensuring our products are both visible and accessible. Through promotional activities and close collaboration with retailers, we drive sales and strengthen our connection with consumers.

Why Join Our Shared Services Team?

• Drive Growth: Support and contribute to the success of our industry-leading brands.
• Collaborative Culture: Thrive in a team-oriented environment that values accountability and innovation.
• Impact & Growth: Play a key role in our brands' success while advancing your career in a supportive setting.
• Shape the Future: Make a meaningful difference and help us shape the future of our business.

Unlock Your Potential! We’re looking for a passionate Area Sales Managerto join our AVI Field Marketing Shared Services Division in Inland North. In this role, you will be required to perform a sales and merchandising function in the Limpopo Northregion for Polokwane, Louis Trichardtand surrounding areas whilstservicing retail customers in the area.

Line Manager: Regional Operations Manager

Job Specification:

Key Performance Areas:

• Monitor store ordering process, stock levels, and returns and take corrective action if required
• Monitor pricing and ensure mandate adherence
• Negotiate promotional activity
• POP implementation and negotiate ad-hoc display and space
• Check-in stock, expiry dates and ensure shelf health standards are maintained
• Address pricing and delivery issues
• Monitor forward share in relation to market share as well as the rate of sale
• Maintain customer and company records
• Complete price surveys timeously
• Update records of all company equipment and assets
• Communicate issues and provide solutions where possible
• Ensure adherence to store policies and procedures at all times
• Monitor and manage Merchandiser / Field Marketer and Sales Representatives' attendance and ensure registers are updated
• Confirm call cycles are followed and communicate changes to customers when needed
• Manage and plan leave for subordinates
• Prepare monthly payroll for Human Resources
• Conduct floor walks with Field Marketers, Merchandisers, and Sales Representatives
• Brief staff of all cycle priorities and ensure a clear understanding of objectives
• Develop staff by identifying training needs and providing on-the-job coaching if required
• Keep Regional Operations Manager up to date on conduct issues
• Staff management in line with company policy and procedures
• Conduct appraisals on field staff
• Set targets for subordinates by store by category in line with business unit objectives and strategy

Experience:

• A minimum of three (3) years of experience in a Sales Supervisor or Sales Manager role required
• Experience within FMCG dealing with retail customers
• Experience with managing teams
• Good understanding and implementation of human resources and industrial relations processes and procedures

Qualifications:

• Completed Matric / Grade 12 is essential
• A completed tertiary qualification (Business / Sales / Marketing / Retail) would be advantageous

Additional Requirements:

• Sound knowledge of the FMCG industry
• A good understanding of the merchandising industry
• Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
• Able to present information to various levels in the organization
• Valid Driver’s License required
• Ability to travel essential