Area Sales Manager

Frank Consult; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A dynamic consultancy in the digital payments sector is seeking a Sales Leadership professional to enhance strategic sales initiatives and manage a team. The role involves collaborating with the Regional Sales Manager, overseeing area management, and developing strong customer relationships. Ideal candidates will have a bachelor's degree in a relevant field and 3–5 years of sales leadership experience, particularly in fintech or retail.

Qualifications

• 3–5 years of sales leadership experience with first-line managers.
• Strong background in field operations and customer engagement.
• Experience in fintech, FMCG, retail, or distribution is an advantage.

Responsibilities

• Collaborate with Regional Sales Manager to implement sales plans.
• Oversee area management for growth and retention.
• Support and coach Sales Managers and BDMs.
• Build strong relationships with customers for satisfaction.
• Monitor sales performance with accurate reporting.
• Conduct market analysis to identify trends and opportunities.
• Promote product offerings to support lead generation.
• Ensure operational compliance with process checks.
• Drive accountability on targets with performance reviews.
• Manage recruitment and training in partnership with People Ops.
• Handle strategic account management and high-value interactions.

Skills

Leadership and coaching skills

Operational planning

Excellent communication skills

Sales data interpretation

Problem-solving abilities

Adaptability

Resilience

Education

Bachelor’s degree in Business Administration, Sales, or related field

Tools

CRM systems

Job description

Our client is a dynamic, growth-focused business in the digital payments sector. They are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payment challenges. The business offers a collaborative, high-performance environment with a clear sense of purpose and impact.

Responsibilities

• Collaborate with the Regional Sales Manager to implement strategic regional sales plans.
• Oversee area management, ensuring growth, retention, and performance across allocated territories.
• Support and coach Sales Managers and BDMs, with tailored development plans and performance feedback.
• Build strong relationships with customers, ensuring satisfaction, retention, and cross-sell opportunities.
• Monitor sales performance and provide accurate weekly and monthly reports.
• Conduct market and competitor analysis to identify trends, threats, and opportunities.
• Promote product offerings to broaden reach and support BDMs in lead generation and conversions.
• Ensure operational compliance, including vehicle checklists, expense claims, and leave approvals.
• Drive accountability on targets through regular performance reviews.
• Manage recruitment, onboarding, and training in partnership with People Ops.
• Handle high-value client interactions and strategic account management.
• People Leadership
  • Set clear expectations and connect day-to-day work to broader company strategy.
  • Empower managers to lead with autonomy and ownership.
  • Hold the team accountable to high standards while remaining grounded in operational realities.
  • Conduct regular growth conversations and ensure consistent reviews, rhythms, and routines.

Qualifications and Experience

• Bachelor’s degree in Business Administration, Sales, or a related field (preferred).
• 3–5 years of sales leadership experience, with exposure to managing first-line managers.
• Strong background in field operations, regional strategy execution, and customer engagement.
• Experience in fintech, FMCG, retail, or distribution is an advantage.
• Strong understanding of CRM systems and account retention strategies.

Skills and Attributes

• Proven leadership and coaching skills.
• Strong operational planning and time management.
• Excellent communication skills (verbal and written).
• Ability to interpret sales data and act on insights quickly.
• Collaborative, adaptable, and resilient.
• Commercially aware with strong problem-solving abilities.
• Growth mindset and commitment to continuous learning.