Area Marketer

AVI Limited; Vrystaat; On-site; ZAR 25 000 - 45 000; Full time

Job summary

Join a forward-thinking company as an Area Marketer in the Free State region, where you will play a pivotal role in driving sales and enhancing brand visibility. This dynamic position involves collaborating with retailers, executing marketing strategies, and ensuring optimal product placement. With a focus on teamwork and innovation, you'll thrive in a supportive environment that values your contributions. If you're passionate about making an impact in the FMCG sector and have the drive to succeed, this is the perfect opportunity for you to unlock your potential and shape the future of our business.

Qualifications

• 3+ years in FMCG sales, especially in wholesale and independent channels.
• Supervisory experience and staff management skills are essential.

Responsibilities

• Monitor stock levels and ensure pricing adherence.
• Negotiate promotional activities and manage new product launches.
• Ensure effective communication of marketing activities.

Skills

FMCG Sales Experience

Supervisory Skills

Knowledge of FMCG Industry

Communication Skills

Education

Grade 12 / Matric Certificate

Diploma in Sales, Marketing, Business Management or Retail Management

Tools

MS Word

MS Excel

MS PowerPoint

MS Outlook

Job description

At our AVI Limited, we believe in collaboration and innovation to drive exceptional results. Our Shared Services departments—spanning IT, Finance, HR, Logistics, Digital, Marketing, and Field Marketing — are essential to the growth of our industry-leading brands. We foster a high-performance culture where teamwork, accountability, and creative problem-solving are celebrated.

Our AVI Field Marketing Share Services team bridges the gap between our brands and the market by creating impactful in-store experiences and engaging directly with customers. We focus on executing marketing strategies at ground level, ensuring our products are both visible and accessible. Through promotional activities and close collaboration with retailers, we drive sales and strengthen our connection with consumers.

Why Join Our Shared Services Team?

• Drive Growth: Support and contribute to the success of our industry-leading brands.
• Collaborative Culture: Thrive in a team-oriented environment that values accountability and innovation.
• Impact & Growth: Play a key role in our brands' success while advancing your career in a supportive setting.
• Shape the Future: Make a meaningful difference and help us shape the future of our business.

Unlock Your Potential! We’re looking for a passionate Area Marketer (Wholesale and independent channel) to join our AVI Field Marketing Shared Services Division in Bloemfontein. In this role, you will be required to perform a sales and merchandising function in the Free State region servicing wholesale customers in Bloemfontein, Vryburg, and the Northern Cape area.

Reporting Structure:

• Reports to: Regional Operations Manager

Key Areas of Impact:

• Monitor store ordering process, stock levels, and returns and take corrective action if required
• Monitor pricing and ensure mandate adherence
• Negotiate promotional activity
• POP implementation and negotiate ad-hoc display and space
• Check-in stock, expiry dates and ensure shelf health standards are maintained
• Address pricing and delivery issues
• Monitor forward share in relation to market share as well as the rate of sale
• Monitor slow and fast-selling SKU's
• Ensure displays and promotions are according to requirements
• Ensure effective shelf health standards maintained
• Merchandising done according to BU layout standard
• Application of POP drivers as per BU brief
• Follow the call cycles and communicate any changes to customers
• Ensure the field marketers and merchandisers follow their call cycles
• Confirm call cycles are followed and communicate changes to customers when needed
• Monitoring competitor activities
• Effective communication of activities
• Monitor implementation of promotional activity
• Provide feedback to Area Sales Manager and keep up to date on conduct issues
• Manage new launches and ensure all staff have been informed of the new launches
• Inform stores of new innovation
• Monitor listings and ranging of new launches and provide feedback
• Ensure POS execution
• Ensure sufficient stock is ordered for the activity

What It Takes to Succeed:

Experience that set you up for success:

• Must have a minimum of 3 years’ experience in an FMCG sales environment handling the wholesale and independent channel
• Must have supervisory skills

Qualifications & Certifications that will contribute to your success:

• A completed Grade 12 / Matric certificate
• A Diploma / Degree in Sales, Marketing, Business Management or Retail Management would be advantageous

Additional Requirements that will enhance your impact for success:

• Knowledge of the FMCG industry is essential
• Staff management experience is essential
• Knowledge of HR and disciplinary procedures is necessary
• A valid drivers' license is essential
• Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook

Take the Next Step with Us

At the heart of our AVI Shared Services Divisions is a commitment to excellence, collaboration, and continuous improvement. Here, you’ll have the opportunity to work with talented professionals across multiple disciplines, allowing you to grow professionally. If you are passionate about making an impact, solving complex problems, and collaborating with others to drive excellence, this is the place for you.