Area Manager

Boardroom Appointments; Polokwane; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A leading recruitment agency seeks an Area Manager to lead sales and marketing efforts across QSR franchises. The ideal candidate has 6-8 years of experience in franchise operations and is skilled in P&L management, local marketing, and operational compliance. This role is based in Polokwane, South Africa, and is vital for driving performance and managing relationships with franchisees.

Qualifications

• 6-8 years of experience in QSR/franchise operations.
• Experience in franchising and financial management.
• Strong understanding of hygiene standards.

Responsibilities

• Lead sales and marketing execution aligning with brand strategy.
• Manage P&L across all stores.
• Analyse store performance for improvements.
• Oversee stock planning to reduce waste.
• Execute local marketing initiatives.

Skills

Sales strategy execution

P&L management

Data analysis

Stock planning

Local marketing initiatives

Lease negotiation

Operational compliance

Coaching

Competitor benchmarking

Performance reporting

Education

Matric + 6-8 years in QSR/franchise operations

Relevant qualification in Business or Franchise Management (NQF 6 preferred)

Tools

GAAP or similar POS systems

Microsoft Office

Excel

Job description

Area Manager

Key Responsibilities

• Lead sales and marketing execution in alignment with The Companys brand strategy.

• Manage P&L across all stores; identify cost-saving and revenue-growth opportunities.

• Analyse store performance and implement data-driven improvements.

• Oversee stock planning and demand forecasting to reduce waste and ensure availability.

• Execute targeted local marketing and community engagement initiatives.

• Identify and secure new sites; manage landlord relationships and lease negotiations.

• Ensure operational compliance and food safety across all locations.

• Coach franchisees and store managers to meet performance and KPI targets.

• Benchmark competitors and adjust tactics to maintain market advantage.

• Submit daily, weekly, and monthly performance reports to stakeholders.

Experience & Qualifications

• Minimum: Matric + 6-8 years in QSR/franchise operations.

• Experience in: franchising, financial & operational management, property/lease negotiation, hygiene standards, and project oversight.

• Relevant qualification in Business or Franchise Management (NQF 6 preferred).

• Strong working knowledge of GAAP or similar POS systems, Microsoft Office, and Excel.