Apprenticeship in Digital Marketing Analytics

Placements24; Durban; On-site; ZAR 67,000 - 100,000; Full time

Benefits offered by this job

Comprehensive training

Mentorship

Real‑world campaigns

Portfolio building

Permanent role potential

Durban team environment

Networking opportunities

Job summary

WhatJobs Direct is offering an entry‑level Digital Marketing Analytics Apprenticeship in Durban, KwaZulu‑Natal. You’ll learn to track, measure and analyze digital campaigns, working closely with marketing and analytics teams to convert data into insights.

The program provides hands‑on experience with analytics tools, audience segmentation, dashboards, and reporting. Ideal for candidates eager to develop skills in digital analytics and marketing strategies.

Qualifications

• Matriculation or equivalent qualification.
• A strong interest in digital marketing and data analysis.
• Basic understanding of marketing principles and digital channels.
• Proficiency in Microsoft Office Suite, especially Excel.
• Excellent analytical and problem‑solving skills.
• Good written and verbal communication skills.
• A proactive approach to learning and a strong work ethic.
• Ability to work collaboratively within a team environment.
• Must be legally eligible to work in Durban, KwaZulu-Natal.
• Eagerness to learn and develop skills in digital analytics tools.

Responsibilities

• Assist in tracking website traffic, campaign performance, and user engagement using analytics tools.
• Help set up and monitor marketing campaigns across social media, search engines, and email.
• Generate regular performance reports using data visualization tools like Google Analytics and Data Studio.
• Analyze campaign data to identify key trends, successes, and areas for improvement.
• Support the marketing team in A/B testing different campaign elements.
• Learn to interpret customer behavior data and provide insights into user journeys.
• Assist in audience segmentation and targeting for digital campaigns.
• Contribute to the development of marketing performance dashboards.
• Ensure data accuracy and integrity for all marketing analytics reports.
• Participate in team meetings and contribute ideas for marketing strategies.

Skills

Analytical skills

Communication skills

Problem-solving

Team collaboration

Education

Matriculation or equivalent qualification

Tools

Google Analytics

Data Studio

Excel

Job description

About the Role

Our client, WhatJobs Direct, is looking for ambitious individuals to join their Digital Marketing Analytics Apprenticeship program in Durban, KwaZulu-Natal. This role is ideal for individuals keen to understand how data drives marketing success. You will learn to track, measure, and analyze the performance of digital marketing campaigns across various platforms. This is a hands‑on learning experience where you will work closely with our experienced marketing and analytics teams. We aim to equip you with the skills to interpret complex data, derive actionable insights, and contribute to strategic marketing decisions. This position is based in our Durban, KwaZulu-Natal office, offering a fantastic entry point into the digital marketing industry.

Key Responsibilities

• Assist in tracking website traffic, campaign performance, and user engagement using analytics tools.
• Help set up and monitor marketing campaigns across social media, search engines, and email.
• Generate regular performance reports using data visualization tools like Google Analytics and Data Studio.
• Analyze campaign data to identify key trends, successes, and areas for improvement.
• Support the marketing team in A/B testing different campaign elements.
• Learn to interpret customer behavior data and provide insights into user journeys.
• Assist in audience segmentation and targeting for digital campaigns.
• Contribute to the development of marketing performance dashboards.
• Ensure data accuracy and integrity for all marketing analytics reports.
• Participate in team meetings and contribute ideas for marketing strategies.

Requirements

• Matriculation or equivalent qualification.
• A strong interest in digital marketing and data analysis.
• Basic understanding of marketing principles and digital channels is a plus.
• Proficiency in Microsoft Office Suite, especially Excel.
• Excellent analytical and problem‑solving skills.
• Good written and verbal communication skills.
• A proactive approach to learning and a strong work ethic.
• Ability to work collaboratively within a team environment.
• Must be legally eligible to work in Durban, KwaZulu-Natal.
• Eagerness to learn and develop skills in digital analytics tools.

Benefits

• Comprehensive training in digital marketing analytics and tools.
• Mentorship from seasoned digital marketing professionals.
• Exposure to real‑world marketing campaigns and data‑driven strategies.
• Opportunity to gain practical experience and build a professional portfolio.
• Potential for a permanent role within the marketing department upon successful completion.
• A vibrant and supportive team environment in Durban, KwaZulu-Natal.
• Develop highly marketable skills in a rapidly growing field.
• Networking opportunities within the marketing industry.