App Performance Marketing Analyst

Gocarpathian; Johannesburg; Remote; USD 80,000 - 100,000; Full time

Job summary

A digital performance marketing agency seeks a Digital Strategist to set strategies, manage client relationships, and present campaign insights. Ideal candidates have over 5 years in performance marketing and strong analytical skills. This role is remote with a focus on collaboration and results-driven strategies, offering growth in a dynamic environment.

Qualifications

• 5+ years in performance marketing; 2+ years in an agency setting.
• Managed $250K+/month in paid media.
• Strong data analysis and communication skills.

Responsibilities

• Set paid media strategies aligned with client goals and budgets.
• Be the primary point of contact for clients.
• Present campaign updates and strategic recommendations.

Skills

Client relationship management

Paid media strategy (Meta, TikTok, Google)

Data analysis

Communication skills

Job description

Job Title: Digital Strategist Performance Marketing
Location: Remote (USA & Canada), with preference for San Francisco area
Work Hours: PST time zone
Type: Full-time

About Valid

Valid is on a mission to build the worlds most scalable ad agency. Backed by top Silicon Valley investors like Canaan and Neo, we combine engineering, media buying, and design to deliver performance marketing results that go beyond human limits powered by AI and creativity.

Learn more: About Valid

What You'll Do

Strategy (30%)

• Set paid media strategies aligned with client goals and budgets

• Use data and trends to define and iterate performance-focused campaigns

• Lead marketers in delivering best-in-class media execution using Valid's tools

Account Management (60%)

• Be the primary point of contact for clients

• Present campaign updates, performance insights, and strategic recommendations

• Build lasting client relationships through trust and transparency

Product (10%)

• Work with our product team to turn marketing insights into scalable tools

You Might Be a Great Fit If You:

• Are client-obsessed and love building relationships

• Excel at paid media strategy Meta, TikTok, Google, etc.

• Thrive in a fast-paced, startup environment

• Stay on top of the latest tools, platforms, and AI-driven marketing trends

Requirements

• 5+ years in performance marketing; 2+ years in an agency setting

• Managed $250K+/month in paid media

• Comfortable working directly with clients

• Strong data analysis and communication skills

• Fluent in English

Bonus Points

• Experience with mobile apps & MMPs (Adjust, Appsflyer, etc.)

• Familiar with Apple Search Ads, SKAN, and iOS attribution

• Managed or hired marketing teams

Tell us a bit about yourself well be in touch if there's a fit!