App Marketing Specialist

Hollywoodbets; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading betting company in KwaZulu-Natal, Durban is seeking an App Marketing Specialist to innovate and execute advertising campaigns across various channels. The ideal candidate should possess strong digital marketing experience, media buying knowledge, and excellent analytical skills. Join a vibrant team to contribute to the growth of the company's apps and enhance overall marketing strategies.

Qualifications

• Experience in digital marketing and media buying.
• Proven ability to manage accounts effectively.
• Familiarity with app marketing strategies.

Responsibilities

• Plan and execute targeted app advertising campaigns.
• Collaborate with teams to align marketing initiatives.
• Ensure targets are achieved and optimize campaigns.
• Research competitors and provide improvement suggestions.

Skills

Digital marketing experience

Media buying (online)

Account management

App Marketing / AOS / MMP

Education

Degree / Diploma in Marketing or relevant field

Tools

Google Analytics

Job description

Job title : App Marketing Specialist

Job Location : KwaZulu-Natal, Durban
Deadline : July 31, 2025

With Hollywoodbets You Will :

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring :

• Digital marketing experience
• Media buying (online)
• Account management
• App Marketing / AOS / MMP

A bonus to have :

• Degree / Diploma in Marketing or relevant field
• Google Analytics

What You’ll Do For The Brand :

App Marketing Specialist Duties :

• Plan and execute targeted app advertising campaigns across various channels, including app stores, display networks, and mobile ad networks.
• Collaborate with cross-functional teams, including product, design, and development, to ensure app marketing initiatives align with overall business objectives.
• Ensure targets are achieved and manage, analyze, and optimize campaigns to achieve and exceed KPIs.
• Optimize app store listings, including app titles, descriptions, keywords, and visual assets, to improve discoverability and conversion rates.
• Ensure the growth of the various company apps and the portfolio as a whole.
• Provide ad-hoc, weekly, and monthly reports to internal parties based on performance per product and campaign.
• Maintain continuous communication and meetings with all internal stakeholders to meet target requirements.
• Research competitors and provide suggestions for improvement.
• Optimize advertising campaigns based on performance.
• Update campaign budgets upon review.
• Stay up-to-date with the newest trends and media platforms.
• Report campaign performance to management and stakeholders.
• Source and implement campaign artwork for external digital placements.
• Implement campaign and partner tracking using our MMP.
• Coordinate with the compliance team to formalize digital campaign agreements.
• Participate in campaign performance meetings to build relationships with external service providers.
• Ensure contracts are renewed timely.
• Ensure timely payment for campaigns and execute admin tasks.
• Implement strategies to acquire clients.

People :

• Clear communicator
• Proactive
• Accountable
• Keen eye for detail
• Proven multi-tasking ability
• Stress-tolerant and adaptable to changing priorities
• Analytical thinker
• Compliant with company policies and values
• Team player with organizational and technical skills
• Excellent time management skills
• Open-minded and adaptable
• High attention to detail
• Confident in explaining and selling ideas

Strong personality :

• Enthusiastic and passionate
• Natural leader with a proven track record

Compliance, Risk, and Quality :

• Adhere to company policies and procedures
• Review and sign insertion orders
• Review and approve contractual T’s & C’s
• Implement campaign budgets accordingly
• Post and remove artwork for time-sensitive promotions
• Ensure accurate and clear reporting
• Maintain organized records of contracts, artwork, campaigns, and approvals

Growth and New Markets / Products :

• Maintain technical knowledge and build new relationships through workshops and seminars
• Monitor competitor activity, market trends, and customer preferences
• Implement measures to achieve short, medium, and long-term goals
• Innovate products and services for customers
• Source new customers

What You’ll Bring To The Team :

• High accountability
• Consistent delivery of business results
• Ability to develop impactful designs
• Effective planning and coordination to meet deadlines
• Strong analytical and computer skills

Closing Date : 22 July 2025

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