Analytics Manager

Jellyfish; Johannesburg; On-site; GBP 30,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Google Analytics and Tag Manager specialist to enhance data measurement across digital platforms. In this role, you will leverage your expertise to create reliable analytics implementations, ensuring clients understand the value of structured data. You will collaborate with a team of experts, translating business needs into effective measurement strategies. With a focus on quality and client communication, you will play a vital role in shaping the analytics landscape for diverse clients. Join a workplace that values your growth and offers flexible working arrangements, making it an exciting opportunity for professionals looking to make a significant impact.

Benefits

Discretionary annual bonus scheme

Flexible working hours

Remote work up to 60%

Paid self-development days

Access to LinkedIn Learning

Paid leave for primary caregivers

Support for returning caregivers

Qualifications

• 5+ years of experience with Google Analytics and Tag Manager.
• Strong understanding of data layers and event structures.

Responsibilities

• Build scalable analytics implementations for web and app environments.
• Lead client conversations and ensure high data quality.

Skills

Google Analytics 4

Google Tag Manager

Data Structures

Debugging Skills

Client Communication

Tools

Firebase

BigQuery

Measurement Protocol

Job description

We are looking for a specialist in Google Analytics 4 and Google Tag Manager. Your core focus will be building reliable, scalable analytics implementations across both web and app environments, while helping clients understand the data architecture and value of clean, structured measurement.

Reporting to our Analytics Director, you will work with a team of implementation experts.

Your primary responsibilities will include:

• Act as a subject matter expert on digital measurement, with a strong understanding of the Google Marketing Platform and broader digital ecosystem
• Translate business needs into data structures, tagging frameworks, and measurement strategies
• Configure Google Analytics 4, including advanced features like custom events, enhanced e-commerce, and cross-domain tracking
• Implement, configure, and debug Google Tag Manager (Web & App) tagging
• Design and deliver tracking taxonomies, plans, and implementation guides
• Test and validate all tracking implementations before handoff
• Lead client conversations, walkthroughs, and solution presentations
• Ensure high standards of data quality and documentation across all projects

Qualifications:

• 5+ years of hands-on experience with Google Analytics (UA & GA4) and Google Tag Manager (Web & App)
• Strong understanding of data layers, event structures, custom dimensions, and metrics
• Experience with Firebase and mobile SDK tagging
• Solid knowledge of server-side tagging (sGTM), hands-on experience is a bonus, deep understanding is required
• Demonstrated experience in debugging and resolving implementation issues
• Clear, client-friendly communicator with strong presentation and stakeholder management skills
• Comfortable managing multiple projects across global clients and fast-paced environments

Advantageous:

• Familiarity with Measurement Protocol, BigQuery, and querying structured datasets
• Experience working in an agency or consulting environment
• Exposure to mobile attribution tools like Adjust, AppsFlyer, or Branch
• Awareness of privacy regulations like GDPR and POPIA, and how they impact data collection

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information:

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Reward: You'll be eligible to join our discretionary annual bonus scheme.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.

Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.