Key Responsibilities: Strategy and Community Growth
- Develop and implement strategies to grow and engage the alumni network.
- Identify growth opportunities through events, digital platforms, partnerships, and referrals.
- Create and manage a content calendar tailored to alumni interests (e.g., job opportunities, thought leadership, alumni stories, events).
Engagement and Communications
- Own and manage alumni communication channels (e.g., email newsletters, WhatsApp groups, LinkedIn, alumni portal).
- Develop initiatives that drive participation, such as webinars, networking events, mentorship programs, and career fairs.
- Manage regular feedback loops to understand alumni needs and tailor initiatives accordingly.
Platform and Data Management
- Manage and maintain the hosted alumni database by coordinating data updates, tracking alumni activity, and ensuring accuracy.
- Work with internal stakeholders to query the database for targeted communications, engagement insights, and reporting.
- Track and report on alumni engagement metrics and KPIs (e.g., registration numbers, event attendance, referrals, email opens).
Collaboration and Relationship Building
- Partner with internal teams (marketing, product, programs, and placement teams) to align alumni initiatives with broader Academy goals.
- Establish relationships with key alumni and develop ambassador and peer leadership models.
- Collaborate with employer partners to create job, mentoring, or speaker opportunities for alumni.
Qualifications and Experience
- Bachelor's degree in marketing, communications, education, HR, or a related field.
- 3+ years of experience in community management, alumni relations, marketing, or stakeholder engagement.
- Experience working in education, training, edtech, or youth development sectors is a plus.
Skills and Attributes
- Excellent written and verbal communication skills.
- Strong relationship-building and empathetic listening skills.
- Creative thinker with a passion for community building and youth empowerment.
- Strong project management and event coordination skills.
- Familiarity with CRM, email marketing platforms, and social media management tools.
- Self-starter who thrives in a fast-paced, evolving environment.
Key KPIs
- Growth in alumni registration and engagement on the platform.
- Attendance and participation in alumni events.
- Number of alumni-led initiatives or referrals.
- Engagement metrics across channels (e.g., open rates, social engagement).
- Feedback and satisfaction scores from alumni.