AI Search Optimization Specialist (Remote, Johannesburg)

Blacksmith Agency; Johannesburg; Remote; ZAR 821,000 - 1,314,000; Full time

Job summary

Blacksmith Agency is seeking an AI-first SEO Specialist to own search for B2B and growing-brand clients, shaping technical roadmaps and content priorities. You will drive the ranking story and serve as the strategic voice in client discussions, making calls that move results.

You will manage technical SEO, keyword strategy, content coordination with writers and AI, and oversee local and multi-location SEO, reporting in GA4 and Search Console for each client.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Proficient in Search Console, GA4, Screaming Frog, and tools like Ahrefs or Semrush.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO experience

English communication

Agency experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As AI Search Optimization Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.