AI-Driven Pet Nutrition Data & Retention Lead

Black Pen Recruitment; Cape Town; Hybrid; ZAR 900.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Zusammenfassung

Black Pen Recruitment's client, a Europe-based premium pet nutrition provider, seeks a Data & Retention Manager to own customer data strategy, analytics, pricing and CRM automation. You will chair data review meetings and coordinate with the CRM agency, steering customer insights into actions that boost retention and revenue.

The role is based in Cape Town with a hybrid setup (4 days in office, 1 day remote).

Qualifikationen

• 4+ years in data analytics, customer analytics or marketing analytics role.
• Expert knowledge of customer lifecycle, retention and segmentation.
• Strong experience with analytics tools and building dashboards.
• Expert knowledge of email platforms and automation workflows.
• Comfortable with SQL or similar data query languages.
• Experience managing CRM or marketing automation platforms.
• Demonstrable experience using AI tools in analytics and business intelligence.
• Data-driven — comfortable with analytics and building reports.
• Strategic thinker — understands how data drives business decisions.
• Detail-oriented — meticulous about data accuracy and integrity.
• Organised — manages multiple workstreams and stakeholders.
• Communicator — able to translate data into clear insights and recommendations.
• Project manager — coordinates with CRM agency and internal teams.
• Uses AI as a working tool — not occasionally.

Aufgaben

• Customer data strategy - Develop and execute customer data strategy across all brands - Own customer segmentation and audience definitions - Build and maintain LTV models and cohort analysis - Manage customer attribution and journey tracking - Report on customer metrics and insights
• Pricing and margin analytics - Model margin by product, brand and customer segment - Conduct price elasticity analysis and promotional margin impact assessment - Feed pricing insight to Head of Commercial as standing data review agenda item - Provide analytical foundation for pricing decisions
• Data review ownership - Own and chair the regular data review meeting - Set agenda and present insight including pricing and margin analytics - Present customer insights and performance data - Drive actions and decisions from data insights - Attendees: Head of Marketing, Head of Commercial, Brand Leads as decision-makers
• Reporting and dashboards - Build and maintain consolidated reporting dashboard across all channels - Create brand-level and corporate dashboards - Manage data connections and refresh schedules - Provide ad hoc reporting and analysis as needed
• Email send calendar - Maintain master email send calendar as visibility tool - Ensure all Brand Lead campaign sends are visible to prevent audience fatigue - Monitor send calendar to identify opportunities and conflicts - Deploy all sends once Brand Lead authorisation is confirmed
• Campaign email management - Receive campaign email authorisation from Brand Leads - Handle email segmentation and CRM agency briefing - Deploy campaign emails on authorisation
• B2B email management - Receive B2B email authorisation from PR & Communications - Handle B2B email segmentation and deployment - Deploy on authorisation
• Marketing automation - Own all automation strategy and execution end-to-end - Manage welcome series, post-purchase, re-engagement, win-back, loyalty, browse abandonment and other automations - Conduct lifecycle reviews with each Brand Lead to align flows with brand positioning- Manage CRM agency relationships on automation builds - Test and optimise automations continuously
• CRM agency management - Be sole point of contact for CRM agency - Brief CRM agency on automation builds and email deliverables - Manage creative feedback and approvals - Coordinate timelines and deliverables

Kenntnisse

Data analytics

Customer analytics

Email platforms

SQL

CRM platforms

AI tools in analytics

Project management

Communication

Analytics dashboards

Lifecycle marketing

Ausbildung

Math/CS/Analytics degree

Tools

BI dashboards

CRM software

Jobbeschreibung

Black Pen Recruitment's client, a Europe-based premium pet nutrition provider, seeks a Data & Retention Manager to own customer data strategy, analytics, pricing and CRM automation. You will chair data review meetings and coordinate with the CRM agency, steering customer insights into actions that boost retention and revenue.

The role is based in Cape Town with a hybrid setup (4 days in office, 1 day remote).