AI-Driven Personalisation Lead

technovation; Wes-Kaap; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Technovation in South Africa seeks an experienced AI & Personalisation Manager to lead data-driven, personalised customer experiences within a leading retail credit and financial services business.

Reporting to the Head of Artificial Intelligence, you will design automated journeys across email, SMS, web and app, build dynamic audiences, apply models, and embed decisioning into marketing platforms while ensuring POPIA compliance and responsible-AI practices.

Qualifications

• Minimum five years’ experience in customer personalisation, CRM and marketing-automation solutions.
• Proven experience with enterprise personalization tools (Salesforce/Adobe).
• Ability to design automated, trigger-based customer journeys.
• Experience handling customer data for audience building and journey orchestration.

Responsibilities

• Develop and implement the customer personalisation roadmap.
• Design automated and personalised journeys across email, SMS, app, web and telephony channels.
• Develop dynamic audiences, triggers and lifecycle communications.
• Apply models, insights and decisioning to optimise acquisition, activation and retention.

Skills

CRM

Marketing automation

Customer personalisation

Predictive modelling

Data analytics

Education

Marketing / Business Science / Data Analytics degree

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Personalisation

Adobe Experience Platform

Job description

Technovation in South Africa seeks an experienced AI & Personalisation Manager to lead data-driven, personalised customer experiences within a leading retail credit and financial services business.

Reporting to the Head of Artificial Intelligence, you will design automated journeys across email, SMS, web and app, build dynamic audiences, apply models, and embed decisioning into marketing platforms while ensuring POPIA compliance and responsible-AI practices.