AI & Automation Specialist (Generative Engine Optimization Focus)

Tax Consulting South Africa; Wes-Kaap; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A dynamic consulting firm in South Africa is seeking an AI & Automation Specialist to enhance its generative engine optimization efforts. The role involves designing automation tools, building scripts, and optimizing content based on AI outputs. Ideal candidates will be familiar with generative AI tools and have experience in WordPress and automation platforms. Join a forward-thinking team driving brand innovation in a fast-paced digital landscape.

Benefits

Opportunities for growth

Work with cutting-edge tools

Be part of a forward-thinking team

Qualifications

• Working knowledge of generative AI tools (e.g., ChatGPT, Claude).
• Experience in bot building or scripting (e.g., Python, JavaScript).
• Proficiency in WordPress and SEO best practices.

Responsibilities

• Design and build bots to track brand mentions in AI-generated summaries.
• Assist in building dashboards for generative search visibility trends.
• Collaborate with teams to support WordPress optimization.

Skills

Generative AI tools

Bot building

Scripting

WordPress

APIs

SEO best practices

Tools

Zapier

Make

Selenium

Job description

Job Title: AI & Automation Specialist (Generative Engine Optimization Focus)

Location: Cape Town / George

Working hours: 3pm - 12am (nightshift)

About the Role:

We are looking for a highly motivated and technically capable AI & Automation Specialist to support our Generative Engine Optimization (GEO) initiatives. This role is ideal for someone who has a strong interest in emerging AI technologies, experience in automating tasks using bots or scripts, and is comfortable working within the WordPress ecosystem.

The ideal candidate will help us improve how our content and brands are represented in AI-generated responses across search engines and other generative tools (e.g., Google's AI Overviews, Perplexity, ChatGPT). You will work closely with our SEO, content, and technical teams to identify automation opportunities, build tracking tools, and support technical content implementation.

Key Responsibilities:

• Design and build bots or scripts to track brand mentions in AI-generated search summaries (e.g., Google SGE, Perplexity, ChatGPT).
• Assist in building dashboards or tools that surface trends in generative search visibility.
• Collaborate with the SEO and content teams to support WordPress-based site optimization.
• Automate repetitive research or reporting tasks using APIs, scraping tools, or workflows.
• Conduct light research and summarization on AI search engine behavior and changes.
• Support content optimization and structured data implementation in WordPress.
• Stay up to date on the latest trends in generative AI, search engine behavior, and automation tools.

Requirements:

• Working knowledge of generative AI tools (e.g., ChatGPT, Claude, Perplexity).
• Experience in bot building, scripting (e.g., Python, JavaScript), or using automation platforms (e.g., Zapier, Make, Selenium).
• Proficiency in WordPress, including plugins, basic theme editing, and SEO best practices.
• Understanding of APIs, data scraping, and webhooks.
• Comfortable analysing or summarising technical information and AI output behavior.
• Self-starter with excellent problem-solving skills and an interest in learning new technologies.

Nice to Have:

• Experience working with SEO tools like Ahrefs, SEMrush, or RankMath.
• Familiarity with structured data / schema markup.
• Experience using Google Search Console, Google Sheets (Apps Script), or Looker Studio.
• Previous experience with content tracking, monitoring, or digital brand reputation tools.

Why Join Us?

• Be part of a forward-thinking team working at the intersection of SEO and AI.
• Play a key role in shaping how brands adapt to the future of generative search.
• Work with cutting-edge tools and processes in a fast-paced digital environment.
• Opportunities for growth into strategy, data analysis, or AI product roles.