Africa Exhibitions Sales & Partnerships Lead

Strategic Marketing & Exhibitions; Gauteng; Remote; ZAR 995,000 - 1,658,000; Full time

Job summary

Strategic Exhibitions & Conferences is seeking a results-driven Business Development Manager to expand our presence across African markets by identifying potential exhibitors and selling exhibition spaces for our international events. The role is fully remote with occasional travel for meetings and exhibitions.

The ideal candidate has 5+ years in B2B/exhibition sales, strong negotiation and communication skills, and experience with CRM systems.

Qualifications

• 5 years of experience in B2B sales, business development or exhibition sales.
• Experience in African markets is highly preferred.
• Proficiency in Microsoft Office and CRM systems.

Responsibilities

• Identify and approach potential exhibitors, manufacturers, distributors, and businesses across African markets.
• Promote and sell exhibition spaces, booth packages, and sponsorship opportunities.
• Generate leads through cold calling, email campaigns, LinkedIn, and market research.
• Build relationships with companies, government bodies, chambers of commerce, and industry associations.
• Negotiate commercial terms, close sales, and achieve assigned targets.
• Maintain an updated sales pipeline, CRM records, and regular sales reports.
• Coordinate with internal teams to support exhibitor participation and event requirements.

Skills

B2B sales

Business development

Exhibition sales

Event sales

Negotiation

Communication

Cold-calling

Lead generation

Tools

CRM systems

Microsoft Office

Job description

Strategic Exhibitions & Conferences is seeking a results-driven Business Development Manager to expand our presence across African markets by identifying potential exhibitors and selling exhibition spaces for our international events. The role is fully remote with occasional travel for meetings and exhibitions.

The ideal candidate has 5+ years in B2B/exhibition sales, strong negotiation and communication skills, and experience with CRM systems.