Affiliate Marketing Specialist

Houzzedge Pty Ltd; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

A leading company is seeking an Affiliate Marketing Specialist to optimize strategies that convert quality traffic across various digital channels. This role focuses on growth through SEO, partnerships, and performance-driven campaigns, requiring a data-oriented marketer with at least 1-3 years of experience in the iGaming sector. Join us to shape the future of affiliate marketing in a flexible, remote setting.

Benefits

Competitive compensation package

Access to affiliate tools and training

Flexible remote working environment

Opportunity for leadership growth

Qualifications

• 1-3 years of affiliate marketing experience, especially in iGaming or fintech.
• Proven track record of increasing affiliate revenue through effective campaigns.
• Strong analytical mindset to interpret and act on campaign data.

Responsibilities

• Develop and execute affiliate marketing campaigns for sportsbook and casino.
• Manage relationships with micro-influencers and affiliate networks.
• Track KPIs to report on affiliate marketing performance.

Skills

SEO

Link tracking

Analytical skills

Collaboration

Communication

Tools

Voluum

Everflow

Impact

Google Analytics

WordPress

Job description

As the Affiliate Marketing Specialist, you will be responsible for planning, executing, and optimizing strategies that attract, engage, and convert quality traffic across digital channels. This is a performance-first role. You will focus on creating traction and driving measurable growth via SEO, content partnerships, social channels, and direct affiliate link strategies. Your success will be judged by quality lead generation, conversion rates, and revenue share growth.

Key Responsibilities

• Develop and execute affiliate marketing campaigns across sportsbook, casino, and iGaming categories
• Identify, recruit, and manage relationships with micro-influencers, content creators, and affiliate networks
• Optimize performance of affiliate campaigns to increase conversions and revenue share
• Track, analyze, and report key KPIs (CTR, CVR, FTDs, eCPA, ROI)
• Research competitor affiliate strategies and recommend tactical improvements
• Work with content creators to integrate affiliate links, banners, and CTAs naturally into high-converting content
• Collaborate with the SEO and Paid Media teams to support traffic acquisition goals
• Conduct A / B testing on landing pages, creatives, and messaging to improve performance
• Ensure all campaigns are compliant with relevant regulations and partner guidelines

KPIs You Will Own

• Qualified leads (FTDs : First-Time Deposits)
• eCPA and ROAS from affiliate efforts
• Conversion rate from traffic to deposit
• Click-through rate (CTR) and engagement on partner content
• Growth in affiliate traffic volume and quality over time
• Revenue share earnings month-on-month

Requirements

• A data-driven performance marketer with at least 1-3 years of affiliate marketing experience, preferably in iGaming, fintech, or lead-gen verticals
• Proven track record of growing affiliate revenue through scalable campaigns
• Strong understanding of SEO, link tracking, attribution models, and affiliate tools like Voluum, Everflow, Impact, or similar
• Comfortable working in a fast-paced, high-growth environment
• Strong analytical mindset with the ability to interpret campaign data and pivot as needed
• Excellent communicator, collaborator, and self-starter who thrives on autonomy and results

Nice to Have

• Experience in the South African betting / iGaming market
• Existing relationships with high-traffic publishers or influencers
• Background in content marketing or media buying
• Familiarity with WordPress, Google Analytics, Tag Manager, and marketing automation tools

What We Offer

• Competitive compensation package with performance-based incentives
• Access to affiliate tools, training, and performance support
• The chance to shape the future of a fast-scaling affiliate business
• Opportunity to grow into a leadership role as the business expands
• Flexible, remote working environment

Requirements

• A data-driven performance marketer with at least 1-3 years of affiliate marketing experience, preferably in iGaming, fintech, or lead-gen verticals
• Proven track record of growing affiliate revenue through scalable campaigns
• Strong understanding of SEO, link tracking, attribution models, and affiliate tools like Voluum, Everflow, Impact, or similar
• Comfortable working in a fast-paced, high-growth environment
• Strong analytical mindset with the ability to interpret campaign data and pivot as needed
• Excellent communicator, collaborator, and self-starter who thrives on autonomy and results Nice to Have
• Experience in the South African betting / iGaming market
• Existing relationships with high-traffic publishers or influencers
• Background in content marketing or media buying
• Familiarity with WordPress, Google Analytics, Tag Manager, and marketing automation tools

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