Affiliate Manager

Initiate International; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading iGaming company in Cape Town is seeking an Affiliate Manager to drive customer acquisition and revenue through partnerships. You will leverage your expertise in affiliate management to build networks, negotiate deals, and track performance. The ideal candidate has strong commercial acumen, excellent communication skills, and 3–5 years of experience in affiliate marketing. This role allows for significant influence over affiliate strategies for market expansion.

Qualifications

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming.
• Excellent negotiation, communication, and relationship management skills.
• 3–5 years’ direct affiliate or performance marketing experience.

Responsibilities

• Identifying, recruiting, and onboarding affiliates.
• Building and maintaining long-term affiliate relationships.
• Tracking performance metrics and optimizing results.

Skills

Affiliate management

Negotiation

Analytics

Relationship management

Education

Degree or diploma in Marketing, Business, or related field

Tools

NetRefer

MyAffiliates

Income Access

Job description

Affiliate Manager position available in Cape Town.

An incredible opportunity awaits a driven Affiliate Manager in Cape Town, South Africa. This is your chance to join a rapidly growing player in the iGaming and Sports Betting industry, taking full ownership of the affiliate channel and driving customer acquisition, revenue growth, and market expansion through high-value partnerships.

This role is tailor-made for a commercially minded professional with a proven track record in affiliate management. You’ll blend negotiation, strategy, and analytics to build and scale affiliate networks across multiple markets, while ensuring performance aligns with business objectives.

Duties and Responsibilities:

• Identifying, recruiting, and onboarding affiliates across established and emerging markets.
• Building and maintaining long-term affiliate relationships, ensuring satisfaction and alignment.
• Negotiating commission structures, revenue share models, and bespoke commercial deals.
• Collaborating with internal teams to deliver tailored campaigns and creative assets.
• Tracking performance metrics (FTDs, NGR, CPA, ROI, LTV, churn) and optimising partner results.
• Ensuring affiliate compliance with responsible gaming standards and regulatory requirements.
• Monitoring traffic sources, mitigating fraud risks, and maintaining brand integrity.
• Staying ahead of industry trends, technologies, and market opportunities to drive growth.

Requirements:

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming, betting, or performance marketing.
• Strong commercial acumen with the ability to balance acquisition costs against long-term player value.
• Excellent negotiation, communication, and relationship management skills.
• Proficiency with affiliate tracking/reporting platforms (e.g., NetRefer, MyAffiliates, Income Access).
• Ability to work under pressure in a fast-paced, live-sports-driven environment.
• Degree or diploma in Marketing, Business, or a related field.
• 3–5 years’ direct affiliate or performance marketing experience.
• Multilingual ability (African or European languages) will be an advantage.