Advertising And Promotions Manager

Pna - Colour Your World; Gauteng; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An established industry player is on the lookout for a dynamic Advertising and Promotions Manager to spearhead innovative marketing initiatives. This role is perfect for a creative visionary who thrives on storytelling and brand management. You will develop impactful campaigns, manage customer loyalty programs, and collaborate with various teams to ensure alignment with business goals. If you have a strategic mindset, a passion for creativity, and a proven track record in marketing within retail, this is your chance to make a significant impact in a fast-paced environment.

Qualifications

• 10+ years of experience in marketing, advertising, and promotions.
• Strong leadership skills and ability to inspire collaboration.

Responsibilities

• Develop and execute advertising and promotional campaigns tailored to target audiences.
• Manage budgets and ensure effective allocation for campaigns.

Skills

Creative Storytelling

Brand Management

Marketing Strategy

Project Management

Data Analysis

Customer Loyalty Programs

Media Planning

Cross-functional Collaboration

Education

Degree in Marketing

Degree in Business

Degree in Communications

Job description

We are seeking a dynamic and experienced Advertising and Promotions Manager to lead our marketing initiatives.

This role is ideal for someone passionate about creative storytelling, brand management, and delivering impactful campaigns.

Key Responsibilities:

1. Develops advertising and promotional campaigns: Tailors campaigns to target audiences, creates promotional calendars outlining schedules and types of promotions (sales, contests, special offers, etc.).
2. Collaborates with the creative team: Designs impactful campaigns.
3. Develops and executes marketing strategies: Implements comprehensive plans to meet business objectives.
4. Customer loyalty programs: Manages and integrates them into promotional campaigns to enhance engagement and retention.
5. Media Planning & Buying: Selects appropriate media channels (TV, radio, digital, print, etc.), negotiates with vendors, and tracks campaign effectiveness for ROI optimization.
6. Budget Management: Oversees campaign budgets, ensuring efficient allocation and monitoring spending to stay within budget while achieving goals.
7. Brand Coordination: Ensures consistency with brand identity, message, and values across all activities, collaborating with sales, product, and digital teams.
8. Market Research & Analysis: Analyzes market trends, competitor activities, and consumer behavior to identify promotional opportunities and measures campaign success through data collection.
9. Vendor and Partner Relations: Manages relationships with media agencies, influencers, sponsors, and other partners involved in campaigns.
10. Sales and Performance Tracking: Uses KPIs like sales figures, traffic, and brand awareness metrics to evaluate success and prepares detailed performance reports.
11. Creativity and Innovation: Seeks new promotional ideas and develops engaging offers to attract and retain customers.
12. Cross-functional Collaboration: Works with marketing, sales, product development, and event planning teams to ensure alignment with company goals.

Minimum Qualifications:

• A degree in Marketing, Business, Communications, or related field.
• At least 10 years of experience in marketing, advertising, promotions, and PR within retail.
• Experience in project management and managing loyalty programs.

Ideal Characteristics:

• Strategic thinker with the ability to align marketing with business goals.
• Creative visionary with storytelling skills.
• Strong leader capable of managing teams and inspiring collaboration.
• Data-driven with an analytical mindset.
• Adaptable in a fast-paced environment.
• Excellent relationship-building skills with internal teams and external partners.
• Bilingual in Afrikaans and English.

Additional Requirements:

• Reporting to the Senior Executive: Product and Marketing.
• Willingness to travel, possessing a valid driver's license and own transport.
• Position: Mid-Senior level, Full-time, in the Retail industry.