Ads Specialist - Google, Meta, LinkedIn, TikTok - Alberton North

Genie; Alberton; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A full-service digital marketing agency in Alberton North seeks an Ads Specialist to manage PPC and paid social campaigns. The role involves strategy execution, optimization across platforms like Google and Meta, and collaboration with creative and data teams. Candidates should have 3+ years of experience in campaign management and be familiar with tools like Looker Studio and Google Ads. The position is in-office only.

Qualifications

• 3+ years of experience building and optimising PPC and paid social campaigns.
• Proven mastery of Looker Studio, GA4, and Tag Manager.
• Completed or booked relevant certificates for Google Ads, Meta, LinkedIn, or TikTok.

Responsibilities

• Own the strategy and execution of paid media campaigns.
• Conduct keyword and audience research for targeting.
• Prepare reports and dashboards for clients.

Skills

PPC campaign optimisation

Paid social campaign management

Google Ads

Looker Studio

GA4

Tag Manager

Tools

WordPress

Webflow

Shopify

Squarespace

Job description

Ads Specialist – Google, Meta, LinkedIn, TikTok etc – Alberton North

Company is a full-service powerhouse headquartered in Alberton North. We craft high-performance websites (standard, AI-powered and e-commerce), run multi-channel digital campaigns, and deliver data-driven growth for businesses of all sizes. Join a tight-knit team that values curiosity, craftsmanship and measurable impact

About the role

You’ll own the strategy, execution, and optimisation of all paid media (Google, Meta, LinkedIn, TikTok, programmatic). Reporting to the Performance Lead, you’ll work side-by-side with our in-house creative, dev, and data teams to drive measurable ROI for clients. In-office only

Minimum requirements

• 3+ Years’ building and optimising both PPC and paid social campaigns
• Proven mastery of Looker Studio, GA4, Tag Manager, Merchant Centre
• Hands-on experience with leading site builders (WordPress, Webflow, Shopify, Squarespace)
• Completed or booked Certificates : Google Ads, Meta Blueprint, LinkedIn Marketing Labs or TikTok Academy

Key responsibilities

• Plan, launch and optimise PPC and paid social campaigns across Google Ads, CPL, ROAD, Conversion Rates
• Conduct deep keyword and audience research, build rem-marketing and lookalike funnels
• Analyse performance daily; run A / B and multi-variate test to lift conversions, CPL, ROASA and Conversion Rates
• Prepare weekly dashboards and detailed monthly reports for clients (GA4 Exports & Looker Studio)
• Track and share new trends, policy updates and ad-format betas with the wider team
• Own tracking setup : GA4, Google Tag Manager, server-side tagging, pixels, conversion APIs
• Manage Merchant Centre feeds and troubleshoot Shopping / P-Max issues
• Spin up targeted landing pages in WordPress, Duda, Shopify, Squarespace etc and wire them for CRO

Salary offer: Negotiable