Adobe Analytics Specialist

We are looking for an experienced Adobe Analytics Specialist / Sr Developer to join our team.

The ideal candidate will be responsible for implementing, managing, and optimizing Adobe Analytics to deliver actionable insights and drive business decisions.

Responsibilities and Duties

• Design, implement, and manage Adobe Analytics tracking across digital platforms.
• Develop custom reports, dashboards, and insights to support business goals.
• Collaborate with cross-functional teams to define KPIs and implement tracking solutions.
• Analyse user behaviour and website performance to identify trends and areas for improvement.
• Integrate Adobe Analytics with other tools like Adobe Experience Cloud, DTM, or Launch.
• Provide recommendations to improve customer journeys and optimize digital marketing efforts.
• Troubleshoot and resolve analytics implementation issues.
• Implement E2E digital marketing attribution and funnel tracking.

Desired Experience & Qualification

• Strong experience with Adobe Analytics (Omniture) implementation and reporting.
• Knowledge of web analytics concepts, data layers, and event tracking.
• Strong understanding of segmentation, attribution modeling, and reporting tools.
• Experience in integrating Adobe Analytics with marketing platforms (e.g., Adobe Target, AEM).
• Excellent analytical, problem-solving, and communication skills.

Preferred Skills

• Familiarity with other analytics tools like Google Analytics.
• Experience with Agile methodologies and project management tools.
• Knowledge of data visualization tools like Power BI or Tableau.