Acquisition Manager

Tyron Consultancy; Cape Town; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Une entreprise en pleine croissance recherche un Acquisition Manager à Cape Town pour diriger ses efforts de croissance digitale. Ce rôle exige un passionné du marketing de performance avec une expérience avérée dans la gestion de campagnes multicanaux et une maîtrise des meilleures pratiques SEO. Le candidat idéal aura une forte capacité analytique et la compétence de gérer efficacement un budget axé sur le ROI.

Qualifications

• 5+ ans d'expérience en marketing de performance ou acquisition digitale.
• Succès prouvé dans la gestion et l'échelle des campagnes payantes multicanaux.
• Compréhension solide des pratiques SEO et des exigences techniques.

Responsibilities

• Responsable de la stratégie d'acquisition digitale, de la planification au suivi de la performance.
• Gestion des budgets d'acquisition pour atteindre les KPI clés.
• Collaboration avec les équipes créatives et produit pour optimiser les conversions.

Skills

Performance Marketing

Digital Acquisition

SEO

Data Analysis

Tools

Google Ads

Meta (Facebook & Instagram)

Programmatic Advertising

Google Campaign Manager 360

Excel

Job description

Acquisition Manager position available in Cape Town.

An exciting opportunity awaits a highly driven and hands-on Acquisition Manager in Cape Town to lead digital growth efforts across paid and organic channels for a fast-growing brand in the digital space.

This role calls for a passionate performance marketer with a flair for strategy, a sharp eye for data, and the ability to execute impactful campaigns at scale.

Your key job responsibilities will include:

• Take full ownership of digital acquisition strategy, from planning to performance tracking.
• Leading both paid and organic acquisition efforts across platforms including: Google Ads, Meta (Facebook & Instagram), Programmatic (preferably via Google Campaign Manager 360), Opera Ads, Phoenix, Bing, and other high-potential growth channels.
• Driving SEO performance – both on-page and technical – to boost organic visibility and rankings.
• Managing acquisition budgets to efficiently deliver on core KPIs such as registrations and FTDs (first-time deposits).
• Building and maintaining reports and dashboards (Excel or BI tools) to monitor campaign performance and uncover insights.
• Collaborating with creative, product, and CRM teams to align messaging and drive conversion across the user journey.

Requirements:

• 5+ years of hands-on experience in performance marketing or digital acquisition.
• Proven success managing and scaling multi-channel paid campaigns.
• Solid understanding of SEO best practices and technical requirements.
• Strong analytical mindset with experience interpreting data and delivering actionable insights.
• Experience managing budgets with a clear focus on ROI.
• iGaming industry exposure and/or experience with African markets would be a strong advantage.