Acquisition Manager

Ad Talent Africa; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading provider of digital solutions in emerging markets seeks an experienced Acquisition Manager to drive their digital growth strategy. The role involves managing both paid and organic channels, optimizing campaigns, and collaborating with various teams. Candidates should have a strong background in performance marketing, data analytics, and a proven track record of success in digital acquisition.

Qualifications

• 5+ years of experience in digital acquisition or performance marketing.
• Proven track record in running and scaling paid campaigns.
• Experience with iGaming and African markets is a plus.

Responsibilities

• Own and lead the digital acquisition strategy across paid and organic channels.
• Plan, launch, and optimise campaigns.
• Oversee and improve on-page and technical SEO.

Skills

Performance marketing

Data interpretation

Analytics

SEO best practices

Tools

Google Ads

Meta Ads

Google Campaign Manager

Excel

BI tools

Job description

Who are we : A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.

Who are we looking for : An experienced, hands-on and energetic Acquisition Manager to drive our digital growth strategy across both paid and organic channels.

If you're passionate about performance marketing, thrive in fast-paced environments and enjoy owning strategy end-to-end—we want to meet you.

What will you do : Own and lead the digital acquisition strategy, covering both paid and organic channels. Plan, launch, and optimise campaigns across:

• Google Ads
• Meta Ads (Facebook / Instagram)
• Programmatic (ideally via Google Campaign Manager)
• Opera Ads, Phoenix, Bing and other growth channels

Oversee and improve on-page and technical SEO to maximise organic visibility. Work with data :

• Build, maintain and update dashboards (Excel or BI tools) to track KPIs across all channels.
• Manage acquisition budgets efficiently to drive registrations and first-time deposits.

Collaborate closely with creative, product and CRM teams to align messaging and maximise conversion.

What do you need : 5+ years of experience in digital acquisition or performance marketing. Proven track record in running and scaling paid campaigns across multiple channels. Solid experience with SEO best practices. Strong skills in analytics, data interpretation and performance reporting. Experience managing acquisition budgets with a clear ROI focus. Experience with iGaming and African markets are a plus.