Job Location : Gauteng, Johannesburg Deadline : June 20, 2025 Quick Recommended Links
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Duties & Responsibilities
FUNCTION A : TO SELL RADIO AIRTIME ON BEHALF OF JACARANDA FM UNDER THE MEDIAMARK PORTFOLIO :
- To sell radio airtime, to meet and exceed monthly targets
- To sell digital, and meet Digital Target
- To sell long-term "seminar'' packages or programmes
- Prospect / cold canvas potential radio advertisers and build a personal portfolio of clients, and secure new business
- Follow up leads that are distributed by the company and record these on the CRM system, and obtain appointments
- Set up appointments with new and existing clients, which includes 30 engagements per month
- Develop and deliver proposals and presentations to the advertiser and secure business commitment
- Recommend ongoing advertising opportunities to clients, and secure ongoing business
- Have adequate visibility amongst client portfolio, to ensure top of mind awareness, addressing client needs, Up-selling & Client service
- Identify client challenges through consultation and provide creative solutions
- Engage with Mediamark internal support services and departments with due care and collaboration
- Understand Mediamark and Brand product offerings and adapt these to solve business challenges for clients
FUNCTION B : TO BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE MEDIAMARK PHILOSOPHY :
- Build strong relationships with existing clients, secure ongoing business
- Develop new business and maintain existing business, trusted client service consultant
- Practice superior client service and ensure brand offerings maintain top-of-mind awareness
- Resolve client-related queries with efficiency and superior client service
- Participate in entertainment functions aimed at developing relationships
- Provide a full sales support function to the advertiser through a trusted relationship
- Be a Media Consultant to the client by understanding their business and challenges
- Be accountable to advertisers and internal support departments with timely feedback and follow-ups, client service, and relationship trust
- Keep the client updated with information supplied by Mediamark and stations
- Deliver information where necessary (including rate cards, gifts, and invitations)
- Analyse sales information for forward planning
- Keep abreast of the latest research information with sound product knowledge
- Engage in fact-finding activities to keep informed of industry information, sound industry knowledge
- Be accountable for updating the CRM system, scorecards, appraisals, and any sales tracking documentation
- Attention to detail and continuous reporting of sales activities and pipelines
FUNCTION C : TO CARRY OUT ANY REASONABLE REQUEST BY THE BUSINESS UNIT DIRECTOR :
Requirements
Qualifications
- Matric
- Degree or equivalent from college in sales / marketing preferred
- Valid driver’s license and motor vehicle
Experience
- At least 3 – 4 years sales experience
- Basic understanding of marketing tools : BRC RAMS, Telmar, BrandMapp, and interpreting research
- Sales / Retail / Business Development jobs