Account Executive - WebDev

Growth Troops; Cape Town; Hybrid; USD 60,000 - 90,000; Full time

Job summary

A leading web development agency seeks an Account Executive to drive new business and account expansion in a high-growth environment. This role focuses on identifying prospects, negotiating high-value web projects, and maintaining strong client relationships through effective communication and technical expertise.

Qualifications

• Minimum three years in a web-development agency.
• Fluency in web development concepts.
• Proficiency in CRM workflows like HubSpot.

Responsibilities

• Own new-business acquisition and account expansion.
• Translate business objectives into scoped proposals.
• Maintain pipeline data and forecasting in HubSpot.

Skills

Communication

Negotiation

CRM Workflows

Web Development Concepts

Job description

Account Executive — Web Development Services

Remote – Pacific Time Zone Working Hours
Competitive Compensation Based on Experience
High-Growth Startup Environment

Account Executive — Web Development Services
Full-time · hybrid · Reports to the VP of Sales

Company

A fast growing Website Development agency is is growing quickly and delivers high-performance, custom websites and web apps for venture-backed startups and digital-first enterprises. An expanding project pipeline now requires a sales professional who understands every nuance of selling WebDev services—from discovery and UX audits to full-stack builds and post-launch support.

Role Summary

The Account Executive owns new-business acquisition and expansion within existing accounts. Daily work involves prospecting digital-native companies, leading discovery conversations, scoping technical solutions with engineering leads, and negotiating project agreements. Credibility with both CTOs and marketing stakeholders is essential, as is a track record of closing sizable WebDev engagements.

Core Responsibilities

• Identify and qualify prospects whose growth depends on custom web builds or site re-platforming.

• Translate business objectives into scoped proposals, statements of work, and phased roadmaps.

• Coordinate internal designers and developers during pre-sales to ensure technical accuracy.

• Maintain pipeline data and forecasting rigor in HubSpot (or comparable CRM).

• Partner with delivery managers to guide seamless hand-offs and uncover upsell opportunities.

• Represent the agency at industry meetups, webinars, and conferences to generate referrals.

Required Experience

• Minimum three years carrying quota at a web-development agency; must show closed deals for custom websites or web apps valued at USD 100K or higher.

• Fluency in WebDev concepts—responsive design, CMS migrations, headless architecture, performance optimization, CI/CD—and ability to explain them to non-technical buyers.

• Proficiency in modern CRM workflows; HubSpot preferred.

• Strong written and verbal communication skills, with an aptitude for translating technical scope into business value.

Preferred Extras

• Familiarity with common stacks such as React, Next.js, Node, or PHP/Laravel.

• Experience selling to e-commerce, SaaS, or fintech brands that demand scalable web platforms.

• Understanding of agile delivery and the ability to set client expectations around sprints and iterative releases.

Success Targets (First 6 Months)

• Close two net-new web-development projects totaling at least USD 250K.

• Expand one existing client by 20 percent through additional feature work or maintenance retainers.

• Keep CRM data accuracy above 90 percent while maintaining a rolling 90-day forecast.