Account Director

Pty; Johannesburg; On-site; ZAR 400,000 - 500,000; Full time

Job summary

An established industry player is seeking a Channel Expertise Director to lead the Media Experience for a diverse portfolio of clients. This pivotal role involves building and executing media strategies, negotiating with media partners, and ensuring client satisfaction through effective campaign management. You will work closely with cross-functional teams to activate the right audiences and leverage data visualization tools for optimal performance. If you have a strong background in media planning and a passion for driving innovative media solutions, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 8 years of experience in media planning required.
• Master's degree in Business Marketing Advertising is essential.

Responsibilities

• Build Media Experience for client portfolio on specific channels.
• Negotiate with Media Partners and ensure campaign performance.

Skills

Media planning

Media buying

Data processing

Building collaborative relationships

Taking initiative

Customer Service

Education

Master's degree in Business Marketing Advertising

Tools

Polaris Suite

Pilot IOMT

Tableau

Datorama

Power BI

Ad servers

Ad platforms

Job description

The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S / He is the keeper of the Mx (Media Experience) plan structure negotiation and delivery.

Job Description:

Mission & Responsibilities

• Be responsible for building Media Experience Mx for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines omnichannel strategy.
• Champion Mx activation (ConnectionContext Content) on your channel by selecting Partners using the relevant decision frameworks (MRP MDM) to define placements and manage campaign flighting.
• Work with the Audience Architect to activate the right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas.
• Ensure the Mx plan structure and delivery by using data visualization tools.
• Negotiate with relevant Media Partners on specific channel.
• Supervise the smooth running of campaigns respecting deadlines.
• Ensure client satisfaction on the campaign delivery and performance.
• Be accountable for reaching the target objectives / productivity plan driving the trading teams in reaching their objectives.
• May contribute to cross media operations while leading on your channel expertise alongside with the Media Development Director.
• May instruct digital media buying.
• Manage a team of channel experts and work in conjunction with (programmatic) trading team.

Previous experience & Industry background

• 8 years in media planning.

Qualifications & Languages

• Master's degree in Business Marketing Advertising.
• Understanding the business.
• Taking initiative.
• Building collaborative relationships.
• Media planning and media buying.
• Mx champion (Connection Context Content).
• Data processing & management.

Technical skills

• Planning tools (i.e. Polaris Suite).
• Operational performance management tools (Pilot IOMT).
• Business intelligence software (i.e. Tableau, Datorama, Power BI).
• Advertising technologies (i.e. ad servers, ad platforms).

Contract Type: Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.

Required Experience:

Director

Key Skills:

Abinitio, Customer Service, Business Solutions, Cost Estimation, Drafting, Activex.